How can you infiltrate popular culture and stay relevant at scale?

Don't miss Steve Stoute and Translation bringing one of the world's most valuable fashion brands, Gucci, to Cannes Lions as they reveal how it collaborated with hip-hop icon Dapper Dan to change conversations and deliver sales.

Plus, Neuro-Insight US will join forces with telecoms giant T-Mobile and One Tree Hill star Sophia Bush to demonstrate why unexpected collaborations affect the greatest change. And best-selling author and Netflix star Marie Kondo will appear with BlueCurrent Tokyo as they explore how Japanese culture uniquely promotes discovery, beauty and longevity.

How do we strike the right balance between purpose and profit?

Join the Kraft Heinz Company to go deep inside The New Rules on Brand Purpose. The multi-national giant's Global Brand Officer, Eduardo Luz, will showcase how KHC is building brands at the heart of culture through “Actvertising”. He'll shine a light on how they have tripled earned conversation, found ways to be explosive without budget excuses and breathed life back into iconic heritage brands.

How can creative strategy build brands to drive performance & growth?

This year, we'll welcome Richard Shotton, the author of 'The Choice Factory', a best-selling book on how to apply findings from behavioural science to advertising, to the festival.

Hosted by Text100’s Global Creative Director, Richard Parkinson, he’ll be joined by Lucy Reynolds, Head of Consumer Communications at Vodafone. Together, they'll be revealing the concrete steps brands should take to find “human truth”.

How can modern technologies improve the art of storytelling?

VMLY&R & Versify will bring together New York Times bestselling author Kwame Alexander and folk musician Randy Preston to lift the lid on using old-school techniques to engage a tech-savy generation of kids in a interview by VMLY&R's David Sable.

Then the production team behind Sesame Street will be on-stage to teach us the ABCs of using media for cultural change. Finally the father/son duo of Jonathan Lynn, the Academy Award-winning writer of My Cousin Vinny, Yes Minister, and Episode Four's Teddy Lynn will break down exactly what makes something funny.

How do we use creativity to drive exceptional customer experiences?

Marc Pritchard, the Chief Brand Officer at P&G is set to reveal how the world's biggest advertiser is leading disruption and creatively transforming every aspect of the consumer experience.

Mastercard's Raja Rajamannar will explore why brands need to reinvent themselves for the digital age to deepen connections on a multi-sensory level and build lasting and differentiated relationships.

Kargo, Yum! Brands - group owner of Taco Bell, KFC, Pizza Hut and WingStreet - and Silicon Valley's favourite soft drink, Hint Water, will join forces to identify what old and new brands can learn from each other to become modern “it” brands

What creative business models thrive in a direct to consumer world?

This year's Cannes Lions Debate will tackle the thorny issue of whether taking creativity in-house will fail. A debate featuring Uber's Executive Creative Director, Paulie Dery, Publicis Emil’s CEO, Justin Billingsley and Intel's ex-VP Global Creative Director, Teresa Herd, will explore whether advertisers and agencies will happily co-exist, and if advertisers can ever really attract top creative talent.

Plus don't miss Daimler's Head of New Agency Model, Conrad Fritzsch, as he reveals how he's building a new digital and strategic agency network with data at its core.

How can we drive diversity of thought to deliver more positive and better work?

Join Maithreyi Jagannathan, Vicks India lead and P&G’s Associate Marketing Director of Healthcare, and Ajay Vikram, CCO of Publicis Singapore, as they explore the role big brands have in redefining stereotypes. They’ll consider how brands can inspire consumers to make a difference in society.

We'll also premiere a new short film that follows a non-binary influencer for one day with Winter Mendelson. Winter is the queer and non-binary founder of Posture Media, a creative studio comprised of women, people of colour, and LGBTQ+ talent.

How can creativity deliver competitive advantage in the long & the short term?

To get perspectives from every side of the industry on Proving the Value of Creativity, we'll hear from brands, agencies and some of the new players changing the face of creative communications.

Make sure you're at the festival to learn from the likes of Eco Moliterno, a chief creative officer at Accenture Interactive, Kellogg CMO Gail Horwood, and one of the world's most awarded creatives: Alexander Schill from Serviceplan Group.

How can we meet consumers wherever they are in both the physical & digital world?

Winning in the Digital Economy remains one of the most critical concerns for the world's biggest brands. On stage, we'll hear from Brad Hiranaga, the Chief Brand Officer for North America at General Mills, as he reveals why a growth mindset and a start-up approach has the potential to fundamentally shift how established brands operate and perform.

Then, Lubomira Rochet will share how new technologies, new business models, new talents, and new brands are redefining the ever-changing beauty giant L'Oréal. Finally, the inimitable Scott Galloway will provide a "No Mercy / No Malice" perspective on the biggest trends, challenges, and innovations impacting organisations and digital leaders.

How do we fix the issue of trust, ethics and transparency in  creative marketing communications?

Expect keynotes from major tech platforms, advertisers and provocateurs. They'll share ideas on how we can rebuild consumer trust in an industry that’s taken a battering.

Hear how we can create permission-based advertising and maintain personalisation without infringing on consumer privacy. As only Cannes Lions can, we’ll explore these issues as a beautiful constraint, from which only better creative output can emerge.

Which questions struck a chord ?

We'd love to know which of these questions are keeping you up at night. Pick three and we'll make sure you are the first to know about new speakers and talks that will be answering these questions. And if you think we've missed something critical, let us know and we'll see what we can do.

Thank you. We'll be in touch soon with exciting news and updates from the festival.