The Start-up Pass

€995 + TVA

Discover new partners, revenue streams and ideas with The Start-up Pass. Exclusively for companies who are creating products that leverage technology to offer something new or to perform an existing task in a novel way.

The Start-up Pass includes

The Cannes Lions Start-up Pass provides a full delegate pass to eligible applicants. It offers a unique opportunity for newly emerging, technology companies to capitalise on all that Cannes Lions has to offer.


  • All Cannes Lions talks and award shows
  • Access to Closing Party on Friday 30 October

Additional pass benefits

  • Fixed price airport taxi fares and restaurant meals
  • Complimentary Wi-Fi across the city
  • Official festival app
  • Entry to Sponsored Cabanas, Cannes Lions Beach, Networking Lounge and Festival Fringe
  • Daily happy hour networking drinks and the Closing Party on Friday 30 October

Why start-ups should come to Cannes Lions

Cannes Lions is the perfect place for start-ups to begin their journey, with talks from the makers, hackers, disruptors and scientists changing the face of communications. In short, there is a wealth of knowledge to tap into at Cannes Lions in 2020.

Who can apply?

Limited passes are available and issued on a first-come first-served basis. Companies will be notified once the panel have decided and reserve the right to reject companies who do not meet the criteria. Eligible companies will need to meet the following criteria:

Start-ups incorporated within the last five years

Less than €5 million funding generated

Must have a working prototype of tech that enhances/enables branded communications

"The most powerful creative minds in the world come to Cannes Lions."

Jayanta Jenkins

Global Group Creative Director, Twitter

Apply for the Start-up Pass

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