“Cannes Lions will provide an annual forum for the global industry to address the most pressing issues the industry and world are facing today. Sustainability is top of mind for us - as it is for the industry - and together with a number of partners, we are striving to deliver our most sustainable Festival in history. We will leverage the LIONS brand to drive sustainability throughout the Festival, give a platform to the industry to track progress and harness creativity at Cannes Lions to help find solutions.”Simon Cook, CEO, LIONS
Sustainability is high on the agenda for Cannes Lions. While we’re at the beginning of our journey, the company is ambitious to deliver an increasingly sustainable Festival year on year. We are incorporating practices and behaviours to minimise the impact to the environment and this year will be our greenest to-date. At this year’s Festival we will measure our impact, waste and emissions from official Festival suppliers so that we have accurate information and a baseline to improve on; this data will be released after Cannes Lions.
We’re working with certified B Corp Native, to offset all the flights of our staff and jury. We will use that offset to support grassroots renewable energy projects, giving 288 tonnes to Vanilla Grower Cookstoves, Madagascar and 576 tonnes to Sky Wind Project, India.
Isla exists to accelerate the event industry transition to a sustainable future and our membership with them will provide us with the knowledge and expertise to implement change. Together with Isla, as a starting point we’ve created a Green Guide for our partners and suppliers, to support them to make better decisions for their activities at Cannes Lions.
Additionally, Isla will be helping us measure our carbon emission through TRACE: the definitive carbon measurement platform for sustainable events. Through this we intend to gather insight into the environmental cost of Cannes Lions by capturing emission and waste data.
We are implementing certain measures at the Festival to reduce waste and energy consumption which include:
The Festival Programme is made available via the app rather than printing
Session holders are being told not to print posters and fly poster the venue. As an alternative, display screens will be located around the Palais allowing session holders to display their posters digitally
We have limited the number of media partnerships that we do, and the number of magazines that we distribute
Solar charging stations are being installed which will allow for the charging of phones and USB devices in the Palais
The Palais have installed a number of water fountains and we encourage delegates to bring their own reusable water bottles
We are reducing the use of single use plastics wherever possible
For the second year, our partnership with Parley for the Oceans will see the Sustainable Development Goals Lions trophies made out of Parley Ocean Plastic® derived from reclaimed fishing nets. At the Festival, water cartons will be supplied by Aquapx to reduce plastic bottle waste, and the delegate bags, supplied by Supreme Creations, will be made from fully biodegradable materials, as well as soil safe inks made in carbon neutral and fair trade factories.
We have partnered with GreenBee Event Upcycling, a not for profit association based in Cannes whose aim is to promote the reduction of various waste materials linked to the event industry. We are recommending to all our partners that where they have good quality products that aren’t waste, but will not be used again that they donate them to GreenBee.
This year we are encouraging partners to work with Givsly who are offering our sponsors and partners an alternative to material giveaways at the Festival. Sponsors can give delegates the opportunity to opt out of taking materials and instead give a donation to a nonprofit.
A carpool service is available through Azur Limousines to all delegates, allowing them to pre-book sharing cars from Nice Airport to Cannes.
As a convener of the global industry, we believe it is our responsibility to use the Cannes Lions Festival as a platform for positive change, in business and society. It must be a forum to bring high-level decision-makers together - marketers, agencies, media owners and CEOs - to hold vital conversations that will drive much-needed action and harness the collective power and creative energy of the global community.
In the recent LIONS State of Creativity Study 2022, we surveyed over 3300 people who told us that sustainability is now driving the agenda. 85% of respondents said that creativity, centred on sustainability, is either critical, or very important, to business today.
Evolved from the Cannes Lions and ANA’s CMO Growth Council, the Global Councils for Progress will unite the industry to drive progress for people, for business and for positive change in the world. Chaired by P&G’s CMO Mark Pritchard, the Sustainability Council will focus on how brands can embrace sustainability in an authentic and impactful way, the role of creativity in driving sustainable consumer behaviour and how we measure the impact of creative work addressing climate change.
The Councils will convene for the first time during the Festival in Cannes, to identify and break down the barriers to finding solutions, defining the agenda and their commitments for the year ahead. We invite every Festival attendee and LIONS member to contribute to the conversation by joining a corresponding community to debate, pledge, create, or lead an initiative that supports our collective move forward.
With sustainability being a core theme on the Festival agenda, content focusing on this priority area will take place across the stages. Some examples include LIONS and the Ad Association sharing the actions the industry can take on a daily basis to help every ad be a green ad by the end of this decade; as well as Karmarama, who will rally the industry into action around the UN’s Sustainable Development Goals. Next year marks the halfway goal to the 2030 deadline but the world is far off track to meet the ambitions.
In 2018, in partnership with the United Nations, we launched the Sustainable Development Goals Lions at Cannes Lions. The award celebrates creative work that actively supports the advancement of the Global Goals and utilises the power of creativity to positively impact the world. Every entry into the SDG Lions has an impact, with all entry fees donated to Lion-winning charities. Over €800,000 has been raised so far and this figure will rise to over one million euros in 2022.
WARC, the global authority on marketing effectiveness, in partnership with LIONS, the home of creativity, and the UK’s Advertising Association, have joined forces to launch the WARC Sustainability Hub, a one-stop resource to help marketing practitioners worldwide tackle the challenges and find innovative ways to implement more sustainable actions to address the climate crisis.
The new WARC Sustainability Hub brings together a curated collection of content including best practice, effectiveness case studies and thought leadership. Additional resources will be curated from Ad Net Zero, a UK industry-wide initiative led by the Advertising Association, the IPA and ISBA, to reduce the marketing industry’s carbon impact.