Global Growth Councils for Progress

Driving progress through creativity

What are the Global Growth Councils for Progress?

The Global Growth Councils for Progress have been established by Cannes Lions and the ANA to help our industry achieve its full potential and make progress as a global force for growth and a force for good.

The initiative is an expansion of the Global CMO Growth Council, established in 2018 to bring chief marketing officers of brands together. This year, it is extending its remit and reach, and welcoming professionals from both agencies and brands to join its work as it focuses on the five most pressing issues - as identified by LIONS and ANA research. This will transform the CMO Growth Council into the industry’s first and only, truly global, leadership community that is united around a common agenda - the growth and progress agenda.

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Tackling global challenges

The Council has prioritised five global challenges, which they will address together at this year’s Cannes Lions Festival in separate teams, as well as afterwards via virtual meetings:

  • Sustainability
  • Diversity, Equity and Inclusion
  • Data and Technology
  • Brand Creativity and Effectiveness
  • Talent

 Council Chairs and Co-Chairs

This LIONS and ANA initiative comprises the existing members and co-chairs of the original CMO Growth Council, and will be chaired by Marc Pritchard, Chief Brand Officer of P&G. Members will be formed around five distinct committees of 25-30 entrepreneurial and visionary people to tackle some of the world’s - and creative industry’s - most pressing problems. and continue to meet throughout the year, virtually and in person where possible, to make progress on the pledges agreed upon in Cannes.

DE&I

Marc Pritchard

Chief Brand Officer, P&G

As top brand builder and P&G veteran for nearly four decades, Marc believes in the power of brands to be a force for growth through serving people with the best-performing products while being a force for good through community impact, equality and inclusion, and environmental sustainability.

Marc leads P&G’s brand-building reinvention and is a leading voice in the media, marketing and creative industry. Marc has received a long list of industry honours in his role as P&G Chief Brand Officer. Most recently, P&G was named Brand Marketer of the Decade by Cannes Lions and Marc was personally awarded the honour of 2020 Global Marketer of the Year by the World Federation of Advertisers.

Marc is responsible for P&G’s brand building disciplines worldwide. He sets the Company’s multi-billion-dollar media, marketing and advertising strategies, and leads marketing innovations that guide communication and brand-building for P&G’s portfolio of trusted, quality brands.
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Katie Williams

Katie Williams

Chief Marketing Officer, GSK

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Antonio

Antonio Lucio 

Founder & President, 5S Diversity

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Marie

Marie Gulin-Merle

Vice President of Global Ads Marketing, Google

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Sustainability

Marc Pritchard

Chief Brand Officer, P&G

As top brand builder and P&G veteran for nearly four decades, Marc believes in the power of brands to be a force for growth through serving people with the best-performing products while being a force for good through community impact, equality and inclusion, and environmental sustainability.

Marc leads P&G’s brand-building reinvention and is a leading voice in the media, marketing and creative industry. Marc has received a long list of industry honours in his role as P&G Chief Brand Officer. Most recently, P&G was named Brand Marketer of the Decade by Cannes Lions and Marc was personally awarded the honour of 2020 Global Marketer of the Year by the World Federation of Advertisers.

Marc is responsible for P&G’s brand building disciplines worldwide. He sets the Company’s multi-billion-dollar media, marketing and advertising strategies, and leads marketing innovations that guide communication and brand-building for P&G’s portfolio of trusted, quality brands.
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Alicia

Alicia Enciso

Chief Marketing Officer, Nestlé USA

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Antonio

Antonio Lucio

Founder & President, 5S Diversity

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Marie

Marie Gulin-Merle

Vice President of Global Ads Marketing, Google

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Soyoung

Soyoung Kang

Chief Marketing Officer, eos

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Talent

Julia Goldin

Chief Marketing Officer, LEGO Group

As Chief Product and Marketing Officer, Julia Goldin is responsible for leading and inspiring the creation of LEGO® play experiences which excite and educate kids. Julia’s talented team is responsible for developing the product portfolio and experience, as well as marketing and building the brand through content, communication, and digital channels. Julia is responsible for product development, marketing, research and insights, licensing, partnerships, and the LEGO Group’s in-house creative agency. Prior to joining this role in 2014, Julia was Global Chief Marketing Officer at Revlon. She also had a 13-year career within the Coca-Cola Company, where she held several senior global and regional marketing roles including Division Marketing Director of Northwest Europe and deputy Chief Marketing Officer of Japan. Julia holds an MBA in International Marketing and Finance from the University of Chicago Graduate School of Business.

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Elizabeth

Elizabeth Rutledge

Global Chief Marketing Officer, American Express

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Sarah

Sarah Personette

Vice President, Global Client Solutions, Twitter

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Mauricio

Mauricio Ferreira

LATAM Marketing Director, Chief Marketing Officer, Microsoft Office

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Data & Technology

Raja Rajamannar

Global Chief Marketing Officer, MasterCard

Raja Rajamannar is an accomplished global business executive with more than 25 years of experience. Raja is consistently recognised globally as a highly innovative and transformational leader with a deep expertise in Marketing, Data, and Digital technologies. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World’s Most Influential CMOs” by Forbes, top 10 “World’s Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. At Mastercard, Raja is responsible for successfully leading the company’s marketing transformation, including the integration of the Marketing and Communication functions, the development of its Priceless experiential platforms, and the creation and deployment of cutting edge marketing-led business models into the core of the company.
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Karen Walker

Chief Marketing Officer, Intel

Karen M. Walker is Senior Vice President and Chief Marketing Officer at Intel Corporation. She is responsible for building and strengthening Intel’s brand, supporting growth strategies, cultivating opportunities in new and existing markets, and increasing demand for Intel's products and solutions globally.

Walker has over 20 years of experience scaling for growth and global expansion. Prior to joining Intel in 2019, she served as Chief Marketing Officer of Cisco where she led a complete transformation of the marketing function.

Walker's 20-plus years in the IT industry have included senior field and marketing leadership roles in Europe, North America, and the Asia Pacific region. She joined Cisco from Hewlett-Packard, where she held both business and consumer leadership positions.

She is recognised as an industry authority on technology and marketing topics. In 2017 and 2019, she was named one of the Top 10 Most Influential CMOs in the World by Forbes.
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Suzy

Suzy Deering

Global Chief Marketing Officer, Ford Motor Company

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Brand Creativity & Effectiveness

Mathilde Delhoume

Global Brand Officer, LVMH

Mathilde Delhoume-Debreu is the LVMH Global Brand Officer.

Together with her teams, she offers a center of expertise in Media, Customer Research, Brand Image & Content. Her mission is to help each Maison of the group to drive the desirability of the Brands balancing long-term Brand-building and short-term Performance.

Before joining LVMH, Mathilde was leading the Global Brand Equity & Integrated Communications Department for P&G.
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Marcel Marcondes

Global Chief Marketing Officer, AB InBev

Appointed as Chief Marketing Officer in April 2022, Marcondes has been with the company since 2005, most recently as Global President, Beyond Beer Co. Born in 1975, he is a Brazilian citizen and holds master’s degree in business administration from the Business School São Paulo. From 2017 to 2021, Marcondes was the Chief Marketing Officer at Anheuser-Busch, where he led the marketing strategy for a broad portfolio of some of the world’s largest beer brands. Marcondes sits on the Board of the Association of National Advertisers (ANA) and is a member of the Cannes Lions CMO Growth Council. He also sits on Adweek’s Diversity & Inclusion Council and leads Anheuser-Busch’s partnerships with AIMM’s #SeeHer and #SeeAll to promote multicultural marketing.
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Norm

Norm de Greve

Chief Marketing Officer, CVS Health

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Dean

Dean Aragon

CEO, Shell Brands International & Global Vice President, Shell

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George

George Hammer

Head of Marketing, Tripadvisor

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What is going on during the week of Cannes Lions?

  • Monday - launch of the Global Growth Councils of Progress on the Terrace at 2pm. This networking session will enable delegates to find out more about the work of the Councils, and how they can contribute their ideas, get involved and take action - individually and as part of their business or organisation.
  • Monday to Friday - Interactive space in the Ortega. Discover the goals and work of the Global Growth Councils of Progress and contribute your ideas
  • All week long, we’ll also collect ideas via our app. We really want to hear from you if you have ideas of how to use creativity to drive progress in these urgent areas of challenge.
  • Content Sessions throughout the week.
  • Friday - The Pledge: Creativity commits to change the planet on stage at the Lumiere All five Global Growth Councils of Progress will make a pledge to show how they will create real change in the key challenge areas they are working on. In this finale, the Council chairs will reveal their manifesto for change in each of these vital areas. Come along and witness the Creative Community’s commitment to change.

How can I play a part?

  • Come along to the networking session on the Terrace at 2pm on Monday and find out more about the work of the Global Growth Councils for Progress
  • Visit the Ortega Global Growth Councils for Progress activation space and contribute your ideas for the five key themes the Councils are tackling
  • Attend the content sessions throughout the week. covering the five big challenges the industry faces
  • Share your ideas for making progress with the Global Growth Councils for Progress survey. Select the 'room' which best matches the global challenge you're most passionate about and give us your opinions & proposed solutions. We'll feed this back to the Council members.
  • Listen to the finale session of the Councils when they make their Pledge on the Friday

What is going on after the festival?

The Global Growth Councils of Progress will continue to make progress on these five areas and the manifestos they have committed to at the Cannes Lions Festival all year round through a series of virtual and in-person meetings across the year. We will keep you updated via our website on the progress they are making and how you can get involved.

The moment is now

One moment could change everything – and that moment is right now. 

The festival is a rare occasion that brings together the best creative minds in the entire world. It’s a week where you could be standing next to the one person who could make your bucket list idea become a reality.

This is about fostering those possibilities and making them a reality – driving progress for people, business, and society.

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