A programme built for senior marketing leaders at Cannes Lions. Access 2019 insights in the official TIME report, now available for download
In its second year, the Brand Marketers’ Creative Summit brought together CMOs from the Cannes Lions & ANA Growth Council and industry leaders.
We heard from P&G’s Marc Pritchard, LEGO’s Julia Goldin and AB InBev’s Marcel Marcondes, as well as experts including TBWA’s Global CCO Chris Garbutt, and Cognitive Neuroscientist Dr. Itiel Dror.
The industry's most important marketers came together to host sessions, hone in on the top priorities for marketers and discuss the key trends shaping the industry.
Find out what we learned in 2019 with the official TIME Report, covering five key themes that emerged from the summit.
You can find out more about the five themes covered at the summit in the Report.
#01. MOVE AT THE SPEED OF CULTURE
TWBA Worldwide’s Chris Garbutt looked at the importance of creativity in the era of attention scarcity.
#02. FOLLOW THE START-UP APPROACH
AB InBev’s Pedro Earp argued that big brands need both a purpose and a product that is changing consumers’ lives.
#03. REINVENT THE CRAFT OF MARKETING
Tencent’s SY Lau and LVMH’s Mathilde Delhoume focused on marketing as an art form and an engine for growth.
#04. ELIMINATE HATEFUL AND DANGEROUS CONTENT ONLINE
P&G’s Marc Pritchard led the call to brands to be a force for good in society.
#05. MARKET MARKETING
Deloitte Digital’s Alicia Hatch and LEGO’S Julia Goldin told us why talent needs to be a priority.
- Pedro Earp, Chief Marketing and ZX Ventures Officer at Anheusr-Busch InBev.