Brand Marketers' Creative Summit

Palais II stage | THURSDAY 20 JUNE

A full-day programme of high-level content sessions designed for senior marketers

Following its debut in 2018, the Brand Marketers’ Creative Summit is back at the Festival for a full-day programme of insight and discussion, supported by our partners CBS Interactive and TIME.

The summit is a one-stop-shop for time-poor, information-hungry marketers looking for pointers on what to prioritise for the year ahead. Industry experts and the world's most influential CMOs will step up to deliver need-to-know trends, cultural analysis and global action points – with opinion from members of the CMO Growth Council. Join us for lessons on how to make creativity more effective in your business and solve your most pressing marketing challenges.

Moderated by Brian Cooley, Editor-at-Large at CNET I CBS Interactive. The Summit is open to registered Cannes Lions delegates.

BUY A PASS

Introduction and Welcome to the Brand Marketers' Creative Summit

Time: 09:45 - 10:15
Host: Cannes Lions

Simon Cook kicks off the day with a warm welcome ahead of a programme of industry experts.
Simon Cook, Managing Director, Cannes Lions

The State of the World and What it Means for Business

Time: 10:00 -10:30
Host: TIME

The leading political, economic and cultural editors from TIME Magazine will take us on a virtual tour around the world to assess and predict the pivotal political, social and economic events that will likely shape the way we do business in the year ahead and what it means for marketers going forward.
Simon Shuster, Journalist, TIME
Naina Bajekal, Deputy International Editor, TIME
Charlotte Alter, National Correspondent, TIME
Susanna Schrobsdorff, Executive Editor + Chief Partnerships Officer, TIME

Do the Brave Thing

Time: 10:45 - 11:15am
Host: TBWA\Worldwide

To disrupt or not is a choice. This session will showcase some of the bravest creative work from the last 12 months and share how these audacious, bold and seemingly impossible ideas got made.
Chris Garbutt, Global Chief Creative Officer, TBWA\Worldwide

'Disrupting Big' - The Start-Up Approach for Global Organisations

Time: 11:30 - 12:00
Host: Anheuser-Busch Inbev

Pedro Earp, Joint Chief Marketing and ZX Ventures Officer for AB InBev, the world’s leading brewer, discusses AB InBev’s journey using disruption to provoke creativity by working with, and learning from, start-ups.
Pedro Earp, Chief Marketing and ZX Ventures Officer, Anheuser-Busch InBev

CMO Growth Council Deep Dive: Brand Innovation, Creativity and Experience

Time: 12:15 - 12:45
Host: Cannes Lions CMO Growth Council - Tencent and LVMH

Mathilde and SY lead two of the most important brand groups in the world. Bringing their unique perspectives from luxury and technology, they’ll discuss the role of marketers as the custodians of brand legacy – and what that entails today. Sharing insights from the Growth Council group, they explore the importance of B2H (business to human) and how to approach brand building that prioritises long-lasting relationships over short-term commercial goals.
SY Lau, Senior Executive Vice President, Chairman of Group Marketing and Global Branding, Tencent
Mathilde Delhoume, Global Brand Officer, LVMH

Break for lunch

13:00 - 14:00

CMO Growth Council Deep Dive: Data & Technology

Time: 14:00 - 14:30
Host: Cannes Lions CMO Growth Council - Mastercard

At Cannes Lions 2018, the Debut CMO Growth Council meeting saw 25 of the world’s top leaders set an agenda to frame the key priorities for marketers going forward. Their ongoing work outlines a collective roadmap for better outcomes and is accessible to all.
Mastercard’s CMO, Raja Rajamannar is guiding the steering group focused on Data & Technology. Here, he will explore the pivotal challenges and opportunities this group identified, the newly-defined strategies for success and examples of his own work to embed these new practices in business day to day.
Raja Rajamannar, Chief Marketing Officer, Mastercard

The Great Paradox of Branding

Time: 14:35 - 15:05
Host: Brandopus

Dr. Dror, a world leading cognitive neuroscientist, will explore a new approach to neuroscience and its application in building effective brands, and Wegrzyn will consider how this enables a radical creative approach, developing ideas that drive commercial success and long-term growth.
Nir Wegrzyn, CEO, BrandOpus
Dr. Itiel Dror, Cognitive Neuroscientist, Cognitive Consultants International

CMO Growth Council Deep Dive: Talent & Organisation

Time: 15:10 - 15:40
Host: Cannes Lions CMO Growth Council - Deloitte Digital and LEGO Group

Deloitte Digital’s Alicia Hatch and LEGO Group’s Julia Goldin explore the pivotal challenges and opportunities this group identified, the newly-defined strategies for success and examples of their own work.
Welcoming brand leaders, join this session to hear insights from one of the world's top CMOs and feed better decision-making in the year ahead.
Julia Goldin, Chief Marketing Officer, LEGO Group
Alicia Hatch, Chief Marketing Officer, Deloitte Digital

CMO Growth Council Deep Dive: Society & Sustainability

Time: 15:45 - 16:15
Host: Cannes Lions CMO Growth Council - P&G and MARS Inc

P&G’s Marc Pritchard, and MARS Inc’s Jane Wakely are guiding the steering group focused on Society & Sustainability. Here, they will explore the pivotal challenges and opportunities this group identified, the newly-defined strategies for success and examples of their own work to embed these new practices in business day to day.
Marc Pritchard, Chief Brand Officer, P&G
Jane Wakely, Chief Marketing Officer, Mars Pet Nutrition, MARS Inc

CMO Growth Council: Framing the Future of the Global Marketing Agenda

Time: 16:20 - 17:00
Host: ANA and Cannes Lions CMO Growth Council

Launched in 2018, the Cannes Lions/ANA CMO Growth Council represents the collective agenda and voice of a unified community of marketing’s leaders. Following the annual meeting in Cannes, leaders from the four key steering groups, led by the ANA’s CEO Bob Liodice, will explore the Council’s core areas of focus for the future.
Marc Pritchard, Chief Brand Officer, P&G
Elizabeth Rutledge, Chief Marketing Officer, American Express
Marcel Marcondes, Chief Marketing Officer, Anheuser-Busch USA
Moderated by: Bob Liodice, CEO, ANA