A programme built for senior marketing leaders at Cannes Lions. Access 2019 insights in the official TIME Wrap-up, now available for download
In its second year, the Brand Marketers’ Creative Summit brought together CMOs from the Cannes Lions & ANA Growth Council and industry leaders.
We heard from P&G’s Marc Pritchard, LEGO’s Julia Goldin and AB InBev’s Marcel Marcondes, as well as experts including TBWA’s Global CCO Chris Garbutt, and Cognitive Neuroscientist Dr. Itiel Dror.
The industry's most important marketers came together to host sessions, hone in on the top priorities for marketers and discuss the key trends shaping the industry.
Find out what we learned in 2019 with the official TIME Wrap-up, covering five key themes that emerged from the summit.
A key piece of insight from TIME covers the pivotal trends and ideas that came out of this year's summit. The report looks at five key themes across the industry that are shaping the way we do business and looks at how marketers can harness creativity more effectively.
You can find out more about the five themes covered at the summit in the Wrap-up.
#01. MOVE AT THE SPEED OF CULTURE
TWBA Worldwide’s Chris Garbutt looked at the importance of creativity in the era of attention scarcity.
#02. THE START-UP APPROACH
AB InBev’s Pedro Earp argued that big brands need both a purpose and a product that is changing consumers’ lives.
#03. REINVENTING THE CRAFT OF MARKETING
Tencent’s SY Lau and LVMH’s Mathilde Delhoume focused on marketing as an art form and an engine for growth.
#04. ELIMINATING HATEFUL AND DANGEROUS CONTENT ONLINE
P&G’s Marc Pritchard led the call to brands to be a force for good in society.
#05. MARKET MARKETING
Deloitte Digital’s Alicia Hatch and LEGO’S Julia Goldin told us why talent needs to be a priority.
- Chris Garbutt, Global Chief Creative Officer at TWBA Worldwide.