The Craft Track

Just announced

1 Nov 2018: First 15 speakers for Cannes Lions 2019 confirmed

The art and craft of effective communications

It's about the skill, talent and flair needed to deliver beautiful work that works.

Hear the stories behind award-winning campaigns, the people behind them, the wonderful execution.

Campaigns with enduring narratives, nuances and ideas that shape culture: this is where we explore the best, most creative ideas as they come to life.

What you'll learn

  • From voice to visual

    What are the new techniques in traditional channels? How can digital draw inspiration from the old school?
  • Who are the new creatives?

    What are the roles and responsibilies of creative makers in a changing industry?
  • Democratisation of craft

    What is the relationship between professional and user generated craft? Are standards slipping? Is fast and good enough, enough?
  • Aesthetic trends and where they come from

    What creative trends can you harness to bring that great idea to life? Where do creative legends find their inspiration?

Who is it for?

What happens when traditional techniques blend with cutting-edge tech? The definition of Craft is always evolving: this is where you find out how. For:

  • copywriters
  • art directors
  • creative directors

"Craft is critical. If you can hold the viewer's attention they are more likely to buy into the product."

Trevor Robinson
OBE and Founder and Executive Creative Director, Quiet Storm

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