The Experience Track

How experiences engage and compel

This is where you explore transformative experiences that act as powerful brand currency. How can you captivate audiences at every touchpoint? Experience at Cannes Lions is where you find out.

What you'll learn

Everyone loves a "wow" moment! But how do you deliver beyond that? World-class experience and industry experts explain how. Experience is for customer experience fanatics and those interested in multi-channel insight, design and transformation. Learn how to create personalised, engaging value for consumers across all channels.

Meet the Experience Track speakers

Raja Rajamannar

Chief Marketing and Communications Officer
Mastercard

Marc Pritchard

Chief Brand Officer
P&G

Kwame Alexander

Author and Founding Editor
Versify/HMH

Randy Preston

Musician
KA Productions

David Sable

Non-Executive Chairman
VMLY&R

"There's a universal human need to belong and this is an untapped business opportunity that we can explore in detail."

Nancy Kramer
Chief Evangelist, IBM iX

Highlights from the Experience Track

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