The Impact Track

All about impact, effectiveness and results 

The Impact Track is for anyone who wants to drive growth and brand equity, increase market share, shift products and learn how creativity can supercharge your brand. Creativity delivers impact, with results so tangible you could almost touch them.

What you'll learn

New thinking and techniques to measure, value and reward impact in branded communications.

Investigate advances and challenges in delivering measurable, impactful creative communications. Find the holy grail: communications ideas that drive business growth and brand equity. Learn how to prove results and show effectiveness.

Meet the Impact Track speakers

Jay Pattisall

Principal Analyst
Forrester Research

Brad Hiranaga

Chief Brand Officer, North America
General Mills

Jason Heller

Partner, Global Lead Digital Marketing
McKinsey & Company

Cecile Frot-Coutaz

Head of YouTube, EMEA
YouTube

Ben Jones

Global Head, Unskippable Labs
Google

Kevin Allocca

Head of Culture and Trends
YouTube

"We can show that the integration of data and creativity drives business growth. In fact it delivers 2x revenue growth. The difference between growing 10% and 5%."

Brian Gregg
Senior Partner, McKinsey & Company

Highlights from the Impact Track

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