All about impact, effectiveness and results
The Impact Track is for anyone who wants to drive growth and brand equity, increase market share, shift products and learn how creativity can supercharge your brand. Creativity delivers impact, with results so tangible you could almost touch them.
New thinking and techniques to measure, value and reward impact in branded communications.
Investigate advances and challenges in delivering measurable, impactful creative communications. Find the holy grail: communications ideas that drive business growth and brand equity. Learn how to prove results and show effectiveness.
Chief Brand Officer, North America
Partner, Global Lead Digital Marketing
McKinsey & Company
Head of YouTube, EMEA
Global Head, Unskippable Labs
Head of Culture and Trends
Senior Partner, McKinsey & Company