The Lions

Cannes Lions has always reflected the creative communications industry. Since the Lions began in 1954, our awards have evolved to remain relevant and useful. In 2018, we take the next step on the journey with a new awards architecture.

The big creative idea – where campaigns are brought to life through brilliant partnerships, people and storytelling.

  • Design Lions
  • Film Lions
  • Mobile Lions
  • Outdoor Lions
  • Print & Publishing Lions
  • Radio & Audio Lions
  • Titanium Lions

Focusing on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life.

  • Digital Craft Lions
  • Film Craft Lions
  • Industry Craft Lions

Celebrating creativity that goes beyond branded communications to create authentic entertainment that engages consumers and impacts culture.

  • Entertainment Lions
  • Entertainment Lions for Music

Focusing on the powerful brand currency of intelligent customers journeys and immersive experiences - captivating audiences at every touch point.

  • Brand Experience & Activation Lions
  • Creative eCommerce Lions

Going beyond brand purpose to use creative communications to shift culture, create change and positively impact the world.

  • Glass: The Lion for Change

  • Sustainable Development Goals Lions

Celebrating creativity in branded communications in this highly innovative but fiercely regulated sector with the unique power to truly change lives.

  • Health & Wellness Lions
  • Pharma Lions

Celebrating commercial creative effectiveness and the techniques used to measure and impact branded communications.

  • Creative Effectiveness Lions

Showcasing the conception and application of product development, business transformation and the new data-driven, tech-enabled creativity re-shaping the conversation between brand and consumer.

  • Innovation Lions
  • Product Design Lions

The insight, strategy and planning enabling brands to effectively engage consumers, at scale, and be heard amid the ongoing battle for attention.

  • Creative Data Lions
  • Direct Lions
  • Media Lions
  • PR Lions
  • Social & Influencer Lions