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Things You Need To Know 

Campaigns

What is a ‘Campaign of Executions’?
It’s a coordinated series of linked executions for the same product/service with a single creative idea running through it. Each execution you enter, is counted as an individual entry and incurs a full entry fee.

Entries submitted as a ‘Campaign of Executions’ have the chance of being awarded a ‘Campaign Lion’ or if the jury feel one execution of the campaign is stronger, a ‘Lion’ for an individual execution can be awarded.

Campaigns like this should be entered as multiple single entries in the following Awards:
Cyber (Section: D. Online Video)
Film (Sections: A. TV & Cinema Film, B. Online Film, C. Viral Film, D. Screens & Events)
Film Craft
Outdoor (Sections: A Billboards & Street Posters, B. Indoor Posters)
Print & Publishing (Sections: A. Print, E. Print & Publishing Craft)
Radio

When entering a ‘Campaign of Executions’ you will be asked to give each piece of work in your campaign a unique ‘execution title’ plus a title for the campaign as a whole. Work submitted as part of a ‘Campaign of Executions’ cannot be entered again as a single entry in the same category.

In all other Lions, you can enter any number of executions from your campaign in a single entry. 
 

Company Credits

As part of entering your work, you will also need to enter details of the companies who made a contribution to your entry. These are the ‘Company Credits’.

You will be asked to submit the name of each company and the company activity, address details, and the role the company fulfilled in the work you are entering. A detailed explanation of the company role types are below:

Entrant Company
Each entry requires one ‘Entrant Company’. The Entrant Company is responsible for payment of entry fees and will be considered the sole contact for any entry related queries. If you are making an entry you are the Entrant Company. If your entry is awarded a Lion, it is the Entrant Company who will receive the certificate/trophy.

There can only be one Entrant Company credited per entry. Please note that unless you are the client, you must be credited in at least one other role apart from Entrant Company.

Idea Creation
Each entry requires at least one ‘Idea Creation' role, this can often be the same organisation as the Entrant Company. This role is for companies significantly involved in the creation of the idea at the core of the work that you are submitting, this can often be an advertising agency.

 

Media Placement
You must specify which company fulfilled the Media Placement role if you enter Media Lions. The Media Placement role refers to a media agency that worked significantly or solely on the media strategy of the work being submitted. This can also be any other type of company/agency who worked significantly or solely on the media strategy. If a media agency was involved in both the idea creation and media strategy of the entry then both roles should be marked.

 

Production
You must specify which company fulfilled the Production role if you enter: Film Lions, Film Craft Lions, Entertainment Lions (Section A), Cyber Lions, Mobile Lions, Digital Craft Lions, and the following Lions Health mediums: Film, Film Craft, Branded Content, Digital, Mobile and Digital Craft. The Production role refers to a production company that worked significantly or solely on the production of the published work being submitted. This can also be any type of company/agency who worked significantly or solely on the production. This does not refer to companies who solely produced the ‘case film’ for the entry. If a production company was involved in both the idea creation and production of the entry then both idea creation and production roles should be credited. 

 

PR
You must specify which company fulfilled the PR role if you enter: PR Lions or the Lions Health medium: PR. The PR role refers to a PR agency that worked significantly or solely on the PR campaign for the work being submitted. This can also be any type of company/agency who worked significantly or solely on the PR campaign. If a PR agency was involved in both the idea creation and PR aspects of the entry then both roles should be marked.  

 

Additional Company
Companies which have made smaller contributions to the work. Points for Special Awards are not allocated to companies listed here. You can add as many additional companies as you like.

 

Notes
When making your entry please ensure you credit companies in the correct roles as this directly affects the calculations for the Special Awards.

You should enter the companies the order you would like them to be published as this is how they will appear on the Cannes Lions Website, Cannes Lions Archive and on your certificates.

It is the entrant company’s responsibility to ensure that the company credits are correct when you complete and pay for your entries. 

Cannes Lions can confirm if your company has been credited on an existing entry by email. If you believe you should be credited on an entry and you are not, then it is your responsibility to contact the ‘Entrant Company’ so they can request the change. The deadline for company credit amendments is 17:00 BST on 9 June 2017.

Significant or Significantly, when used in reference to a Company's Role in relation to an Entry, shall mean the Company or Companies which contributed to the particular Role. At least one Company must be credited with the Role if there is any Company which meets at least one of the following criteria: 

  • The Company contributed 20% or more of the key team members involved in carrying out the Role;
  • The Company contributed 20% or more of the total hours expended for that Role in relation to the particular Entry;
  • The Company received 20% or more of the billings/fees for that Role in relation to the particular Entry;
  • The Company was named on the contract with the advertiser and was clearly visible to the advertiser as having performed the relevant Role in relation to the particular Entry.

Creative Team Credits

As part of entering your work, you will also need to enter details of individuals who made a significant contribution to your entry. These are the ‘Creative Team Credits’.

You will be asked to submit the name, company, position, role and email (which is optional) for each person. We accept a maximum of 30 names.

When making your entry please submit the names of your creative team in the order you would like them to be published as this is how they will appear on the Cannes Lions Website, Cannes Lions Archive and on your certificates.

Lions 2017: Global Creativity Report – how do ‘Creative Team Credits’ affect the rankings?

The Global Creativity Report (GCR) is a comprehensive breakdown of the rankings from Cannes Lions 2017 which provides us with a detailed overview of the creative communications industry today.

 

 The categories in the GCR top ten global creative rankings are calculated for:

  1.  Art Director
  2.  Copywriter
  3.  Creative Director
  4.  Director

Creative team credits can be altered two weeks before and after the festival, during a specific amendment period. You will receive a link in an email roughly 14 days before the start of the festival.

After 31 July 2017 we will still accept creative team credit changes, but we will not use them towards any rankings that are produced in the Cannes Lions 2017:  Global Creativity Report.

 

What are the Special Awards and how do Company Credits affect them?

These are the awards that are won through the calculation of points from winning and shortlisted entries at Cannes Lions 2017 rather than awarded by a jury.

The Special Awards are:


Holding Company of the Year (HCOTY)

The winner will be the Holding Company whose member companies obtain the most points for shortlisted and awarded entries.

Companies credited in the Idea Creation role, Media Placement role and PR role will get points towards HCOTY depending on which Lion has been entered.


Network of the Year (NOTY)

The winner will be the Network whose member companies obtain the most points for winning and shortlisted entries.

Companies credited in the Idea Creation role will get points towards NOTY.


Agency of the Year (AOTY)

The winner will be the Agency that obtains the most points for winning and shortlisted entries.

Companies credited in the Idea Creation role will get points towards AOTY.


Independent Agency of the Year (IAOTY)

The winner will be the Independent Agency that obtains the most points for winning and shortlisted entries.

Companies credited in the Idea Creation role will get points towards IAOTY.


Media Network of the Year (MNOTY)

The winner will be the Media Network that obtains the most points for winning and shortlisted entries.

Companies credited in the Media Placement role in Media Lions get points towards MNOTY.

Palme d’Or

The winner will be the Production Company that obtains the most points for winning and shortlisted entries in the following awards: Film, Film Craft, Entertainment (Section A), Cyber, Mobile, Digital Craft, and the following Lions Health mediums: Film, Film Craft, Branded Content, Digital, Mobile and Digital Craft.

Companies credited in the Production role in the Lions and Mediums listed above get points towards Palme d’Or.


Healthcare Network of the Year (HNOTY)

The winner will be the Healthcare Network that obtains the most points for winning and shortlisted entries in the Health Categories.


Healthcare Agency of the Year (HAOTY)

The winner will be the Healthcare Agency that obtains the most points for winning and shortlisted entries in the Health Categories in Lions Health Festival.

Healthcare Companies and Agencies credited in the Idea Creation role within Health & Wellness Lions and Pharma Lions will get points towards HNOTY and HAOTY.