Good

Going beyond brand purpose to use branded communications to shift culture, create change and positively impact the world.

  • Glass: The Lion For Change

    Glass: The Lion for Change celebrates culture-shifting creativity. Entries will need to demonstrate ideas intended to change the world; that is, work which sets out to positively impact ingrained gender inequality, imbalance or injustice. The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.

    • The same piece of work can only be entered once into Glass.
    • There are no categories for Glass.
    • Work can be for any commercial or non-commercial client, regardless of the product or service being advertised, or the medium of communication.
    • All entry fees for Glass are donated to related-charities which will be announced nearer to the festival dates.
    • Shortlisted entrants will be required to present their work live to the jury in Cannes.

    • A. Glass: The Lion for Change

      We recognise the power of creativity to positively impact not only businesses and brands, but also the world at large. This Award rewards creative work which rejects gender stereotypes and confronts prejudice and inequality by representing the gendering of individuals in a progressive or socially conscious way.

      • A01. Glass

        Entries can be for any product or service and designed for any medium, but will in some way represent a shift towards more positive, progressive and gender-aware communication.

  • Sustainable Development Goals Lions

    The Sustainable Development Goals Lions celebrate creative problem solving, solutions or other initiatives that harness creativity and seek to positively impact the world. Entries will need to demonstrate how they contributed to or advanced the 2030 Agenda for Sustainable Development across people, planet and prosperity.

    • A number of criteria will be considered during judging and weighted as follows: 30% idea; 20% strategy; 20% execution; 30% impact and results.
    • The same piece of work can be entered up to four times in Sustainable Development Goals.
    • All entry fees for Sustainable Development Goals are donated to related-charities which will be announced nearer to the festival dates.

    • A. People

      • A01. Poverty

        Entries into this category will represent efforts to end poverty in all its forms everywhere.

      • A02. Hunger

        Entries here should demonstrate efforts to end hunger, achieve food security, improved nutrition and promote sustainable agriculture.

      • A03. Good Health and Well-being

        Entries into this category will work towards ensuring healthy lives and the promotion of well-being for all.

      • A04. Quality Education

        Campaigns that contribute to the establishment of inclusive and quality education for all and the promotion of lifelong learning opportunities.

      • A05. Gender Equality

        Entries into this category should work towards the eradication of deeply rooted gender-based discrimination and the achievement of gender equality and empowerment for all.

    • B. Planet

      • B01. Clean Water and Sanitation

        Campaigns that work towards the availability and sustainable management of water and sanitation for all.

      • B02. Affordable and Clean Energy

        Entries into this category will promote the necessity of access to affordable, reliable, sustainable and modern energy for all.

      • B03. Sustainable Cities and Communities

        Entries here should represent efforts to make cities and human settlements completely inclusive, safe, resilient and sustainable.

      • B04. Responsible Consumption and Production

        Campaigns that work towards the implementation of sustainable consumption and production patterns for all.

      • B05. Climate Action

        Entries here should reflect the necessity of the urgent action required to combat climate change and its impacts.

      • B06. Life Below Water

        Campaigns that promote the need to conserve and sustainably use our oceans, seas and marine resources for sustainable development.

      • B07. Life on Land

        Entries into this category will promote the protection, restoration and sustainable use of our land-based ecosystems. E.g. Sustainable management of forests, prevention of desertification, and the termination and reversal of land degradation and biodiversity loss.

    • C. Prosperity

      • C01. Decent Work and Economic Growth

        Entries here should promote sustained, inclusive and sustainable economic growth. Work that demonstrates efforts to reach full and productive employment for all.

      • C02. Industry, Innovation and Infrastructure

        Campaigns entered here will reflect attempts to build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation.

      • C03. Reduced Inequalities

        Entries into this category will demonstrate efforts to reduce inequality within and among countries. Inequalities can refer to disparity in incomes as well as those based on age, sex, disability, race, ethnicity, origin, religion or economic or other status within a country.

    • D. Peace

      • D01. Peace, Justice and Strong Institutions

        Entries here will work towards the promotion of peaceful and inclusive societies for sustainable development. They will show attempts to provide access to justice for all and build effective, accountable and inclusive institutions at all levels.

    • E. Partnership

      • E01. Partnerships for the Goals

        Campaigns that contribute to the revitalisation and enhancement of global partnerships. Work that endeavours to bring together Governments, civil society and the private sector in aid of the implementation of sustainable development.