The Glass: The Lion for Change Shortlist

This year, 27 campaigns from around the world have been shortlisted for the Glass: The Lion for Change Shortlist. Each campaign will be assessed by the jury live at Cannes Lions in unique live judging.

Title Brand Product Entrant Company Entrant Country
THE LIONESS CREST NIKE NIKE WOMENS WIEDEN+KENNEDY AMSTERDAM  THE NETHERLANDS
UNSEEN STARS GE GE BBDO NEW YORK  USA
SAMSUNG TECHNICAL SCHOOL – SEEMA NAGAR SAMSUNG INDIA ELECTRONICS PVT. LTD. SAMSUNG CHEIL WORLDWIDE Gurgaon INDIA
AXE '#ISITOKFORGUYS' AXE AXE 72ANDSUNNY AMSTERDAM THE NETHERLANDS
50 SHADES OF NO 50 SHADES OF NO 50 SHADES OF NO THE OTTO EMPIRE Melbourne AUSTRALIA
TAMPON TAX OFF TESCO TESCO
TESCO Hertfordshire UNITED KINGDOM
THE PREGNANCY PAUSE THE PREGNANCY PAUSE THE PREGNANCY PAUSE MOTHER USA  USA
THE NEWS YOU NEED TO SEE PEOPLE OPPOSING WOMEN ABUSE
PEOPLE OPPOSING WOMEN ABUSE
POWA Johannesburg
SOUTH AFRICA
SISTERS IN SWEAT GATORADE GATORADE TBWA\CHIAT\DAY LOS ANGELES  USA
SHEBOARD – RAISED BY WORDS PLAN INTERNATIONAL FINLAND PLAN INTERNATIONAL FINLAND HASAN & PARTNERS Helsinki FINLAND
THE WORST SOAP OPERA UNICEF THE WORST SOAP OPERA (CHANGING THE LAW ON CHILD MARRIAGE) PAGÉS BBDO Santo Domingo DOMINICAN REPUBLIC
MISS PERU MEASUREMENTS LATINA LATINA TELEVISION LATINA MEDIA Lima PERU
"A MAN LIKE YOU" HARRY'S HARRY'S RAZORS HARRY'S New York USA
P&G | LOVE OVER BIAS P&G THANK YOU MOM WIEDEN+KENNEDY Portland USA
#STANDBYTOUGHMOMS SC JOHNSON ALL OUT BBDO INDIA Gurgaon INDIA
BABY DOVE - BEAUTIFULLY REAL MOMS BABY DOVE/UNILEVER BABY DOVE OGILVY TORONTO  CANADA
DOVE AND SHONDA RHIMES LAUNCH REAL BEAUTY PRODUCTIONS DOVE DOVE MASTERBRAND EDELMAN New York USA
WE CAN DO IT UNIVERSITY OF PHOENIX UNIVERSITY OF PHOENIX 180LA Los Angeles  USA
PROJECT FREE PERIOD JOHNSON & JOHNSON STAYFREE SANITARY PADS DDB MUDRA GROUP Mumbai INDIA
BLOODNORMAL ESSITY LIBRESSE/BODYFORM AMVBBDO London UNITED KINGDOM
FORCE OF NATURE REI OUTDOOR RETAIL REI Kent USA
THE RAPE TAX NATIONAL ORGANIZATION FOR VICTIM ASSISTANCE VICTIM ADVOCACY AREA 23, AN FCB HEALTH NETWORK AGENCY New York USA
SINDOOR KHELA - NO CONDITIONS APPLY TIMES OF INDIA TIMES OF INDIA FCB INDIA  Mumbai INDIA
THE DRESS FOR RESPECT COCA-COLA BRASIL SCHWEPPES OGILVY BRASIL São Paulo BRAZIL
AN ODE TO ARAB FEMINISM MASHROU' LEILA IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION FP7/BEY Beirut LEBANON
#MYGAMEMYNAME TELEFONICA'S VIVO/ WONDER WOMEN TECHINSTITUTIONAL AFRICA São PauloBRAZIL
PABLLO FAN FEAT. COCA COLAINSTITUCIONAL J. WALTER THOMPSON BRAZIL São PauloBRAZIL