Health

Celebrating creativity in branded communications in this highly innovative but fiercely regulated sector with the unique power to truly change lives.

  • Health & Wellness Lions

    The Health & Wellness Lions celebrate creativity for personal wellbeing. Communications entered here will need to demonstrate an inspired approach to consumer healthcare; that is exceptionally engaging work which promotes non-prescription products and services, publically educates to allow self-diagnosis or facilitates pro-active personal care.

    • All work entered in Health & Wellness has been created specifically for or by a health and personal wellbeing related brand / service.
    • All entries must be evidence based and adhere to our principle of life changing creativity.
    • There is no overall limit to how many times the same piece of work can be entered into Health & Wellness as long as the categories and mediums chosen are relevant.

    • A. Consumer Products Promotion

      Work created to drive choice for a specific branded product that does not require prescription but provides either a meaningful health benefit or supports personal wellbeing.

      • A01 OTC Oral Medicines

        Non-prescription drugs, OTC medicines & tablets, digestive health.

        Choose your Health & Wellness mediums from the list below.
      • A02 OTC Applications

        Insect repellents, skin remedies (non-cosmetic), corn treatments, wart & verruca treatments, athletes foot treatments, eye drops, ear drops, heat creams, nail treatments, foot treatments, hand sanitizer, toothpaste, mouthwash, medicated shampoo, hair loss products.

        Choose your Health & Wellness mediums from the list below.
      • A03 OTC Products/Devices

        Condoms, contact lenses, prescription glasses, dental floss, adhesive plasters, heat pads, first aid kit items, orthotics, back supports, incontinence products, hearing AIDS, pregnancy tests, fertility testing kits/products, TENS machines, thermometers, drug free pain relief, other health and wellness products.

        Choose your Health & Wellness mediums from the list below.
      • A04 Nutraceuticals

        Vitamins, minerals, herbal remedies, supplements, functional food, micronutrients, omega3s, antioxidants, probiotics, effervescent vitamin drinks.

        Choose your Health & Wellness mediums from the list below.
      • A05 Health & Wellness Tech

        Digital products, apps, wearables and gadgets that aid a healthy lifestyle, including but not limited to fitness, diet, stress and sleep.

        Choose your Health & Wellness mediums from the list below.
    • B. Health Awareness & Advocacy

      Work created for the public to promote general health awareness, encourage proactive personal care or inspire advocacy and donations for legitimate health related causes.

      • B01 Brand-led Education & Awareness

        Brand/Client funded communications to promote health awareness and encourage proactive personal care. Entries such as self-examination, anti-smoking, anti-drugs, health and hygiene information, AIDS awareness, alcohol abuse awareness, sexual health awareness, dietary information, cardio-vascular care, exercise and wellbeing. This category will also include unbranded disease awareness.

        Choose your Health & Wellness mediums from the list below.
      • B02 Non-profit / Foundation-led Education & Awareness

        Public health awareness messages and non-profit cause marketing such as self-examination, anti-smoking, anti-drugs, health and hygiene information, AIDS awareness, alcohol abuse awareness, sexual health awareness, dietary information, cardio-vascular care, exercise and wellbeing.

        Choose your Health & Wellness mediums from the list below.
      • B03 Fundraising & Advocacy

        Health and Wellness charity and institutions fundraising, patient advocacy (to general public), disease and condition advocacy, treatment literature, blood and organ donations, volunteers. It must be shown clearly that this is for the attention of consumers.

        Choose your Health & Wellness mediums from the list below.
    • C. Health Services & Corporate Communications

      Work created to communicate a health brand/client ethos through public facing corporate image campaigns; or directly promote public health services and facilities, medical insurance and financial plans.

      • C01 Corporate Image & Communication

        Corporate image campaigns for health & wellness products, companies, producers, clinics, hospitals, retail and facilities.

        Choose your Health & Wellness mediums from the list below.
      • C02 Health Services & Facilities

        Communications directly promoting consumer facilities, including: hospitals, clinics and surgeries, psychiatrists, psychologists, therapists, physiotherapists, opticians, optometrists, dental clinics, chiropodists, osteopaths, chiropractors, dermatologists, obstetricians & gynaecologists, cardiologists, paediatricians, plastic surgeons, urologists, endocrinologist, oncologist, nutritionists, dieticians, pharmacies, health shops, gyms, fitness & yoga studios.

        Choose your Health & Wellness mediums from the list below.
      • C03 Insurance

        Medical insurance and financial plans.

        Choose your Health & Wellness mediums from the list below.
    • D. Animal Health

      • D01 Animal Health

        Pets and other animal health products and services for the attention of consumers that show a meaningful health benefit. Includes veterinary clinics and surgeries, fundraising for animal charities and facilities, animal wellbeing.

        Choose your Health & Wellness mediums from the list below.
  • Health & Wellness Lions Mediums

    • Brand Experience & Activation

      Physical, interactive and immersive events and experiences intended to prompt participant action, emotional engagement and response toward a brand, product or service. Entries may include promotional stunts and live advertising; interactive displays and kiosks; exhibitions, conference/ symposium and trade shows; corporate entertainment.

    • Branded Content & Entertainment

      • Branded Content & Entertainment: Digital & Social

        Digital content that communicates a health brand or product through the creation of engaging digital or social entertainment. To include digital game/gaming, branded social media, websites, microsites, mobile apps, native advertising.

      • Branded Content & Entertainment: Film, TV and Online Film Content

        Film content created for entertainment purposes which promotes a health brands values and has aired on the internet, TV or in cinema; usually in the form of documentary/non-fiction or fiction films. Entries can include original content or natural integration of a brand into existing formats.

      • Branded Content & Entertainment: Live Experience

        Original live entertainment content where the health brand is creatively postioned. Entries can include original events and shows, installations, festivals.

    • Creative Data

      • Creative Data: Creative Data Enhancement

        Entries in this category must clearly demonstrate how a creative campaign was enhanced or improved through the use of data or data driven methods, including personalisation, interactivity and relevance. The enhancement should demonstrably improve both customer experience and outcome.

      • Creative Data: Use of Real-Time Data

        Entries in this category must demonstrate how the innovative application of data, created or used in real-time, provided dynamic content and enabled an on-going consumer relationship. Entries must clearly discuss the responsive relationship between real-time data and the creative output, showing how the data improved the consumer experience by making the creative more relevant, timely and personalised.

      • Creative Data: Data Visualisation

        Entries in this category must clearly demonstrate a unique creative visualisation of data, and how this made the information more accessible, changed consumer behaviour or enabled decision-making whilst contributing to a better brand story. Including, but not limited to: dynamic, static, interactive infographics and real-time.

      • Creative Data: Creative Data Collection & Research

        Entries in this category must demonstrate how data-driven research (including market research), data sourcing and/or data merging was carried out in order to deliver an original consumer insight. Entrants must outline how the processes, research methodologies, technologies and resources selected influenced the overall outcome. If research related, entrants must provide a thorough breakdown of the research (primary/secondary).

    • Digital Craft

      • Digital Craft: Interface & Navigation (UI)

        Content to include, but not restricted to, websites, microsites, games, interactive learning platforms, email advertising, digital stunts, e-detailing, interactive sales aids.

      • Digital Craft: User Experience (UX)

        The emotional and behavioural response to a digital product or service.

    • Digital

      • Digital: Platforms

        The interactive journey created through the transference of a brand's visual assets to a digital product or service; with particular focus on the overall consistency in presentation, look, feel and interaction.

      • Digital: Social

        Work with social thinking at its core, where levels of engagement, social reach and the creative use of social networks and platforms result in a successful commercial effect. Campaigns that use social networking sites, blogs, wikis, video-sharing sites, hosted services, etc.

    • Direct

      Targeted direct or promotional communication, designed with the intention of entering into a dialogue with the respondent and to generate a response or specific action, whilst building and prolonging relationships.

    • Film: Cinema, TV and Digital Film Content

      Product/brand commercials and other content intended for transmissions aired on television or cinema, online, mobile, point of sale.

    • Film Craft

      • Film Craft: Animation & Visual Effects

        The use and aesthetic of animation and the creation of film environments and other visual effects. All types of animation, including cell, stop-motion, graphic, and silhouette and computer animation in 2D or 3D will be accepted.

      • Film Craft: Production Design / Art Direction

        The aesthetic of the Production Design/Art Direction. This includes set design and location builds, as well as the overall look, feel and atmosphere of the piece.

      • Film Craft: Cinematography

        The quality and effect of the cinematography.

      • Film Craft: Direction

        The vision and achievement of the overall direction.

      • Film Craft: Script

        The film's script, as written. Analysis of the script will include dialogue, voice-overs, scene-setting, movement, actions and expressions.

      • Film Craft: Use of Music / Sound Design

        The impact and success of original/licensed music and/or the creative use of sound design within film advertising.

    • Integrated Campaign

      Creative work spread across three or more different mediums. All entries must relate to one single campaign. Entries relating to more than one campaign (even if promoting the same product/service) must be entered separately.

    • Mobile

      Creative work which lives on, or is activated by, mobile digital devices. Content to include, but not restricted to, mobile apps, mobile only social media (including video sharing and apps), games, interactive learning platforms, branded utilities, digital stunts, e-detailing, interactive sales aids.

    • Outdoor

      • Outdoor

        Content intended for billboards, posters, bus stops, in store posters, point of sale. Digital outdoor solutions, signage, transit solutions, banners.

      • Ambient Outdoor

        Non-standard and free-format outdoor advertising that leverages the use of public spaces, objects and environments in an unconventional manner. Including, but not restricted to: small scale solutions, special build, installations, guerrilla etc.

    • PR

      Creative work which successfully builds trust and cultivates relationships with credible third-parties, utilising mainly earned media tactics or channels to influence public dialogue and ultimately change perceptions and behaviours in ways that protect and enhance the reputation and business of an organisation or brand with its target audiences.

    • Print & Publishing

      • Print & Publishing

        Content intended for published printed media including, but not restricted to; newspaper, magazines, medical journals and inserts.

      • Print Collateral

        Brochures, booklets, leave behinds, custom sales materials, detail aids, promotional items, brand reminders, calendars, newsletters, annual reports and press releases.

    • Industry Craft

      • Industry Craft: Art Direction
      • Industry Craft: Copywriting
      • Industry Craft: Illustration
      • Industry Craft: Photography
      • Industry Craft: Typography
    • Radio & Audio

      Content intended for radio, streaming audio content and downloadable audio content. Entries will be judged on the overall creative approach to transforming a brand idea or message into an audio context, which enhances the experience of the listener and meets the confines of the brief and regional regulations. All aspects of script and audio will be considered.

    • Use of Technology

      Celebrating the creative use of new or existing technology that has been developed or harnessed to enhance a brand message or service. This may include branded tech, wearable hardware and software, digital demonstrations, digital services or tools that enhance the user's lifestyle or behaviour.

    • Product Innovation

      Products, devices and services introduced by brands and built with the intention to solve a communication need. Typical entries may be concerned with, but not limited to, innovations that have helped solve a business or patient issue for a health brand, or have been produced/developed in order to propel a brand forward.

  • Pharma Lions

    The Pharma Lions celebrate creative communications from pharmaceutical clients and services surrounding this highly-regulated industry. Practitioners, patients and targeted consumers; that is work that brings science and innovation to life, facilitating diagnosis, prescription, disease mitigation or illness management.

    Pharma Lions champion the need for medicine and therapeutic care. Communications in this arena bear the responsibility of introducing new innovations, establishing standards of care and advocating for the industry within a context that is often emotionally charged and sometimes full of controversy. These communications must navigate debates about patient rights, policies and politics, society and humanity. Often delivered in healthcare settings, they require a significant level of appropriateness and respect for the people who treat or suffer from medical conditions. Some communications are delivered through a healthcare professional. Many are subject to regulatory review. All are created specifically for medical and therapeutic clients and services.

    • All work entered into Pharma Lions has been created specifically to shape understanding of medical conditions, drive their treatment and/or advocate for the development or provision of those treatments.
    • Industry institutions include pharmaceuticals, biopharmaceuticals, biotechnology, bioinnovations, medical devices, diagnostics, life sciences research, clinics, hospitals, healthcare systems, governments and advocacy organizations for human and veterinary health.
    • There is no overall limit to how many times the same piece of work can be entered into Pharma as long as the categories chosen are relevant.

    For the purpose of Lions Health the following definitions apply:

    Regulated - Work that is regulated regardless of mention of a specific branded product, service, therapy or company.
    For products or services which must adhere to strict regulatory compliance and compulsory fair balance copy.

    All entrants must provide regulatory requirements for your region in relation to your submission.

    Non-regulated - Work that is not regulated regardless of mention of a specific branded product, service, therapy or company.

    For communications about disease or products and services that may not require regulatory review but are used to treat diagnosed medical conditions and/or support patient's needs. May include supplementary or additional treatment options from industry institutions other than pharmaceuticals; such as devices, implants, instruments, apparatus and diagnostic tools.

    • A. Product or Service Promotion

      Work created to drive choice for a specific branded product, service or therapy intended for management of a disease or medical condition.

      • A01 Regulated: Direct to Consumer

        Work targeted direct to consumer and created to launch and/or promote a regulated product or service through traditional media channels.

        Choose your Pharma mediums from the list below.
      • A02 Regulated: Direct to Patient

        Work targeted direct to patient and created to launch and/or promote a regulated product or service through traditional media channels.

        Choose your Pharma mediums from the list below.
      • A03 Regulated: Healthcare Professional

        Work targeted direct to healthcare professionals and created to launch and/or promote a regulated product or service through traditional media channels.

        Choose your Pharma mediums from the list below.
      • A04 Non-regulated: Direct to Consumer

        Work targeted direct to consumer and created to launch and/or promote a non-regulated product or service through traditional media channels.

        Choose your Pharma mediums from the list below.
      • A05 Non-regulated: Direct to Patient

        Work targeted direct to patient and created to launch and/or promote a non-regulated product or service through traditional media channels.

        Choose your Pharma mediums from the list below.
      • A06 Non-regulated: Healthcare Professional

        Work targeted direct to healthcare professionals and created to launch and/or promote a non-regulated product or service through traditional media channels.

        Choose your Pharma mediums from the list below.
    • B. Disease Awareness & Understanding

      Work created to raise awareness and understanding of a disease or medical condition, change perceptions or overcome social stigma. Approaches may include, but are not limited to: redefining the way we think about disease and its treatment through the reframing of science; providing education on the signs and symptoms of various diseases, disorders and conditions; and encouraging responsible, proactive action and initiative. To include branded and unbranded communications.

      • B01 Regulated

        Work that is regulated due to mention of a specific branded product, service or therapy.

        All entrants must provide regulatory requirements for your region in relation to your submission. Choose your Pharma mediums from the list below.
      • B02 Non-Regulated

        Work that is not regulated regardless of mention of a specific branded product, service, therapy or company

        Choose your Pharma mediums from the list below.
    • C. Healthcare Professional Engagement

      Work created with the intent of driving healthcare advancement, supporting management of a disease or medical condition, motivating treatment, supporting adherence, or aiding patient independence.

      Communications aimed at healthcare professionals, influencers, researchers and key opinion leaders to establish and continue scientific education, drive industry advancement and adopt technologies and programs associated to the development and distribution of research and treatment options. Approaches may include, but are not limited to, communication tools and devices to assist healthcare professionals with patient adherence, monitoring, data collection, analysis and reporting. It would be expected that entries here would convey a brand ethos as well as result in better patient outcomes.

      • C01 Regulated

        Work that is regulated due to mention of a specific branded product, service or therapy.

        All entrants must provide regulatory requirements for your region in relation to your submission. Choose your Pharma mediums from the list below.
      • C02 Non-Regulated

        Work that is not regulated regardless of mention of a specific branded product, service, therapy or company

        Choose your Pharma mediums from the list below.
    • D. Patient Engagement

      Work created with the intent of driving healthcare advancement, supporting management of a disease or medical condition, motivating treatment, supporting adherence, or aiding patient independence.

      Communications aimed at patients intended to support adherence; drive proper, responsible usage of treatment; improve patient experience; and drive better outcomes while building a positive reputation for a client and/or brand. Approaches may include, but are not limited to, the use of data analytics and connective technology to enhance the patient journey, compliance programmes, screening services, psychosocial support services.

      • D01 Regulated

        Work that is regulated due to mention of a specific branded product, service or therapy.

        All entrants must provide regulatory requirements for your region in relation to your submission. Choose your Pharma mediums from the list below..
      • D02 Non-Regulated

        Work that is not regulated regardless of mention of a specific branded product, service, therapy or company

        Choose your Pharma mediums from the list below.
    • E. Veterinary

      Work created for products and solutions for animals requiring veterinary diagnosis, prescription and treatment.

      • E01 Regulated

        Work that is regulated due to mention of a specific branded product, service or therapy.

        All entrants must provide regulatory requirements for your region in relation to your submission. Choose your Pharma mediums from the list below.
      • E02 Non-Regulated

        Work that is not regulated regardless of mention of a specific branded product, service, therapy or company

        Choose your Pharma mediums from the list below.
  • Pharma Lions Mediums

    • Brand Experience & Activation

      Physical, interactive and immersive events and experiences intended to prompt participant action, emotional engagement and response toward a brand, product or service. Entries may include promotional stunts and live advertising; interactive displays and kiosks; exhibitions, conference/ symposium and trade shows; corporate entertainment.

    • Branded Content & Entertainment

      • Branded Content & Entertainment: Digital & Social

        Digital content that communicates a health brand or product through the creation of engaging digital or social entertainment. To include digital game/gaming, branded social media, websites, microsites, mobile apps, native advertising.

      • Branded Content & Entertainment: Film, TV and Online Film Content

        Film content created for entertainment purposes which promotes a health brands values and has aired on the internet, TV or in cinema; usually in the form of documentary/non-fiction or fiction films. Entries can include original content or natural integration of a brand into existing formats.

      • Branded Content & Entertainment: Live Experience

        Original live entertainment content where the health brand is creatively postioned. Entries can include original events and shows, installations, festivals.

    • Creative Data

      • Creative Data: Creative Data Enhancement

        Entries in this category must clearly demonstrate how a creative campaign was enhanced or improved through the use of data or data driven methods, including personalisation, interactivity and relevance. The enhancement should demonstrably improve both customer experience and outcome.

      • Creative Data: Use of Real-Time Data

        Entries in this category must demonstrate how the innovative application of data, created or used in real-time, provided dynamic content and enabled an on-going consumer relationship. Entries must clearly discuss the responsive relationship between real-time data and the creative output, showing how the data improved the consumer experience by making the creative more relevant, timely and personalised.

      • Creative Data: Data Visualisation

        Entries in this category must clearly demonstrate a unique creative visualisation of data, and how this made the information more accessible, changed consumer behaviour or enabled decision-making whilst contributing to a better brand story. Including, but not limited to: dynamic, static, interactive infographics and real-time.

      • Creative Data: Creative Data Collection & Research

        Entries in this category must demonstrate how data-driven research (including market research), data sourcing and/or data merging was carried out in order to deliver an original consumer insight. Entrants must outline how the processes, research methodologies, technologies and resources selected influenced the overall outcome. If research related, entrants must provide a thorough breakdown of the research (primary/secondary).

    • Digital Craft

      • Digital Craft: Interface & Navigation (UI)

        Content to include, but not restricted to, websites, microsites, games, interactive learning platforms, email advertising, digital stunts, e-detailing, interactive sales aids.

      • Digital Craft: User Experience (UX)

        The emotional and behavioural response to a digital product or service.

    • Digital

      • Digital: Platforms

        The interactive journey created through the transference of a brand's visual assets to a digital product or service; with particular focus on the overall consistency in presentation, look, feel and interaction.

      • Digital: Social

        Work with social thinking at its core, where levels of engagement, social reach and the creative use of social networks and platforms result in a successful commercial effect. Campaigns that use social networking sites, blogs, wikis, video-sharing sites, hosted services, etc.

    • Direct

      Targeted direct or promotional communication, designed with the intention of entering into a dialogue with the respondent and to generate a response or specific action, whilst building and prolonging relationships.

    • Film: Cinema, TV and Digital Film Content

      Product/brand commercials and other content intended for transmissions aired on television or cinema, online, mobile, point of sale.

    • Film Craft

      • Film Craft: Animation & Visual Effects

        The use and aesthetic of animation and the creation of film environments and other visual effects. All types of animation, including cell, stop-motion, graphic, and silhouette and computer animation in 2D or 3D will be accepted.

      • Film Craft: Production Design / Art Direction

        The aesthetic of the Production Design/Art Direction. This includes set design and location builds, as well as the overall look, feel and atmosphere of the piece.

      • Film Craft: Cinematography

        The quality and effect of the cinematography.

      • Film Craft: Direction

        The vision and achievement of the overall direction.

      • Film Craft: Script

        The film's script, as written. Analysis of the script will include dialogue, voice-overs, scene-setting, movement, actions and expressions.

      • Film Craft: Use of Music / Sound Design

        The impact and success of original/licensed music and/or the creative use of sound design within film advertising.

    • Integrated Campaign

      Creative work spread across three or more different mediums. All entries must relate to one single campaign. Entries relating to more than one campaign (even if promoting the same product/service) must be entered separately.

    • Mobile

      Creative work which lives on, or is activated by, mobile digital devices. Content to include, but not restricted to, mobile apps, mobile only social media (including video sharing and apps), games, interactive learning platforms, branded utilities, digital stunts, e-detailing, interactive sales aids.

    • Outdoor

      • Outdoor

        Content intended for billboards, posters, bus stops, in store posters, point of sale. Digital outdoor solutions, signage, transit solutions, banners.

      • Ambient Outdoor

        Non-standard and free-format outdoor advertising that leverages the use of public spaces, objects and environments in an unconventional manner. Including, but not restricted to: small scale solutions, special build, installations, guerrilla etc.

    • PR

      Creative work which successfully builds trust and cultivates relationships with credible third-parties, utilising mainly earned media tactics or channels to influence public dialogue and ultimately change perceptions and behaviours in ways that protect and enhance the reputation and business of an organisation or brand with its target audiences.

    • Print & Publishing

      • Print & Publishing

        Content intended for published printed media including, but not restricted to; newspaper, magazines, medical journals and inserts.

      • Print Collateral

        Brochures, booklets, leave behinds, custom sales materials, detail aids, promotional items, brand reminders, calendars, newsletters, annual reports and press releases.

    • Industry Craft

      • Industry Craft: Art Direction
      • Industry Craft: Copywriting
      • Industry Craft: Illustration
      • Industry Craft: Photography
      • Industry Craft: Typography
    • Radio & Audio

      Content intended for radio, streaming audio content and downloadable audio content. Entries will be judged on the overall creative approach to transforming a brand idea or message into an audio context, which enhances the experience of the listener and meets the confines of the brief and regional regulations. All aspects of script and audio will be considered.

    • Use of Technology

      Celebrating the creative use of new or existing technology that has been developed or harnessed to enhance a brand message or service. This may include branded tech, wearable hardware and software, digital demonstrations, digital services or tools that enhance the user's lifestyle or behaviour.

    • Product Innovation

      Products, devices and services introduced by brands and built with the intention to solve a communication need. Typical entries may be concerned with, but not limited to, innovations that have helped solve a business or patient issue for a health brand, or have been produced/developed in order to propel a brand forward.