Standalone, technological solutions not in association with a brand or creative campaign. The definition of 'Innovation' for the purpose of this section is non-brand-aligned, breakthrough technology or solutions that advance, enrich or improve. The Innovative Technology category will also recognise, but is not limited to, data-led technologies, innovative platforms, tools, models, programmes, hardware, software, bespoke products and solutions.

Innovative solutions in association with a brand or creative campaign. The definition of 'Innovation' for the purpose of this category is brand-aligned, breakthrough and revolutionary ideas, and forward-thinking methods that are rooted in finding solutions to brand problems. Typical entries may be concerned with, but not limited to, innovations that have helped solve a business issue for a brand or have been produced/developed in order to propel a brand forward.

Entries into this category will focus on how the technology/innovation has overcome challenges and improved within the eligibility dates. They may also focus on the scaling out of an innovation or creative campaign enhanced by new tech or forward thinking ideas, showing how the innovation has moved beyond its original objectives and goals to reach new heights.

Entries into this category are still in the testing, prototype and beta stages of their creation. They may still be attracting funding or only operating at a fraction of their projected scale. Entries must still be demonstrable at presentation stage. Concepts alone will not be permitted.

Innovative solutions to business challenges. Entries will need to demonstrate a comprehensive change in business process or structure through technological and/or strategic transformation. The jury will reward scalable solutions that have a tangible impact on the business model, culture, customer/employee experience, driving measurable growth and transforming how the business operates.

Gadgets, entertainment & media products, computers & information technology accessories, digital & electrical devices, office electronics, sound systems and portable audio. Including but not limited to laptops, headphones, cameras, speakers, televisions, record players, digital TV boxes, home digital media devices, docking systems, mobile phones, telephones, phone covers, headsets, webcams, phone accessories etc.

Domestic and commercial products in the range of seating, tables, storage and lighting, as well as home electronics and appliances, home accessories and kitchenware. Including but not limited to products such as office interiors, indoor and outdoor furniture.

Lifestyle, fashion, leisure, fitness, sport and outdoor products, including but not limited to wearable technology, jewellery, timepieces, watches, glasses, smart watches, fitness & sport tech, luxury goods, travel accessories, luggage, footwear, etc. Entries for fashion can be one off/bespoke product and limited ranges.

Products designed for babies and children, toys (including adult toys) and educational products for children and adults. Entries for infant products should demonstrate aspects that make the product baby and child safe and easy to use.

Focus will be placed on the innovation of medical product design. Including assisted living products, assisted living technology, clinic and laboratory equipment, hospital, medical/healthcare devices and equipment, rehabilitation and care, toothbrushes, hairbrushes, skincare, massage devices and more.

Products which embody the brand, enhance the brand recognition and desirability and supports the intended message.

The use of new technologies, depth of development, techniques, methods and materials to create a truly innovative product. The jury will be looking for ground-breaking developments as well as products that push boundaries within product design.

Product design solutions that enhance the quality of life through their functionality. Including problem solving, ease of use, ergonomics and product compliance with appropriate standards. Entries should clearly describe the problem that the product is looking to solve and the solution achieved through production process and final design.

Products that connect daily living with technological innovation. The jury will be looking at how well design and design business anticipate user needs and emerging technological trends into every aspect of their products, services and experiences - from initial development to user benefits and consumer satisfaction.

The use of product design in positive social impact, e.g. positive impact on society, products within education, health, medical, positive attitude change, solving global social challenges. Entries should demonstrate the results and the scale of the social impact.

Bringing the product together with service design and offering consumers a rich consumer experience. Entries should demonstrate the user journey and experience.

Focus will be placed on the use of an item to promote a brand, which should demonstrate a clear understanding of the brand's target audience. To include clothing, promotional gifts and samples, guerrilla marketing accessories, promotional items and brand merchandise.

Domestic consumer objects and products that are produced in a low volume series, or at least in part made by the designer, as well as bespoke, one-off items.