Sudeep started his career at George Patterson Bates Sydney, working on a range of Australia’s best known and loved brands. In the late 90s, Sudeep left the agency to set up his own youth market specialist planning consultancy, Vertigo Communications.
Following Vertigo, Sudeep joined BBH working in London, Singapore and Tokyo. In 2003 Sudeep joined W+K, working with: Nike, EA, Miller, Starbucks and Old Spice. He also helped elevate the role of strategic planning internally at W+K whilst growing the planning department significantly.
In 2008 Sudeep moved home to Australia to become one of the 3 founding partners of Droga5 Sydney. In less than 5 years Droga5 Sydney grew rapidly with several iconic clients including: Woolworths, Qantas, Telstra, Coca Cola and Tiger Beer.
While in Australia, Sudeep also filled the position of Chairman at The Communications Council and the Account Planning Group.
Most recently, Sudeep has been one of 4 founding partners in health care start-up, Tyde and consulting with various organisations around the world. He is an avid fan of electronic music, contemporary culture, a sneaker aficionado and on special occasions still DJs.