awards / jury / Francine Li

Francine Li

Global Head of Marketing, Riot Games

President of the Entertainment Lions for Gaming

Global

Francine Li

Francine Li is a collaborative, dynamic and passionate marketing executive who is deeply motivated by a desire to make the world a better place. Having worked with some of the most esteemed and iconic brands in the world, including Netflix, Procter & Gamble, ESPN and PepsiCo, Francine’s superpower is bridging brands and culture for explosive business growth. Her innate curiosity and natural ability to connect with and understand others – paired with a creative’s appetite for modernity and innovation – has primed Francine to be a transformational leader. With a reputation for pushing innovative brand platforms that deliver outstanding business results, her and her teams' work has been recognized by every major awards show including top honors at Cannes Lions, Emmys, Effies, One Show and Clios.

Francine serves as the Global Head of Marketing for Riot Games overseeing brand, creative and operations. Founded with the mission to be the most player-focused games company in the world, today Riot Games has evolved into a leading force in establishing gaming as the center of 21st century entertainment at the intersection of fashion, television, sports, and music.

Francine is a changemaker outside of the office too, dedicating her time to support causes focused on equity, social justice and representation. When she’s not working, Francine is spending time with her husband and toddlers at home in Los Angeles.