awards / jury / Mel Routhier

Mel Routhier

Chief Creative Officer, VMLY&R Chicago

President of the Health & Wellness Lions


Mel Routhier

Mel Routhier currently serves as Chief Creative Officer of VMLY&R Chicago. With over 340 employees under the VMLY&R Network, the office is home to a mix of talent spanning the VMLY&R promise of BX, CX and Commerce together under one roof. Key clients in Chicago include Abbott Laboratories, Kraft Heinz, Butterball, Kontoor Brands, and YMCA.

A proven leader who tirelessly works to transform brands and make them famous, Mel’s work has received top honors at the major industry shows, including awards from Cannes, the London International Awards, Clios, Effies, Lürzer’s Archive, Communication Arts, ADDYs, REGGIEs, and the Chicago Advertising Federation.

In addition to being a 24-year veteran of the ad industry, Mel is also a 10-year vet of the equally challenging and fulfilling parenthood industry, where, alongside her husband Eric, she serves as co-Chief Operating Officer to her two small children, Elliot (age 10) and Faye (age 7 and—very precisely—11/12ths).