awards / jury / Samantha Hernández Díaz

Samantha Hernández Díaz

Chief Strategy Officer, GUT Mexico City

President of the Creative Data Lions


Samantha Hernandez

Sam has 20 years of being a fierce champion for the strategic impact on transforming brands. She’s led teams in Strategy, Experience Design, Applied Intelligence, and Business Transformation Consulting with agencies such as Ogilvy & Mather and Publicis Groupe.

As Chief Strategy Officer at GUT Mexico City, Sam is proving how bravery in strategy can lead to progressive creation at one of the most creative independent networks in the world.

She is the strategist behind the most awarded Mexican campaign at Cannes Lions.