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New for 2017

Cannes Lions


Our mission at Cannes Lions is driven by the belief that creativity is a powerful force for business, for change and for good. With this in mind we felt the time was right in 2017 to expand the award that demonstrates this belief through long-term quantifiable proof. As a result, we have added five new categories for a more comprehensive view of creativity's power. These new additions encompass creative effectiveness for marketing; global and regional specific results; longer-term effectiveness; and creative effectiveness for good. Head over to the Creative Effectiveness Lions awards page for full descriptions and details on how to enter.


Internet users are now predominantly using more than one connected device, switching from desktop to mobile to accomplish tasks, consume content and interact. To reflect this more fluid approach to digital communications, a new Cross-device Campaign category has been added. Head over to Cyber Lions for full details.


In line with our focus on creativity as a force for business we have introduced the new ‘Design Effectiveness’ category that will award design strategy that drives results. We have also redefined and reshaped some existing categories to reflect more accurately todays design industry.  You can find all changes and details of entry over at the Design Lions awards page.


Data has become integral to the direct marketing industry – from audience targeting to extrapolating meaningful results. To reflect the use of creative insight in a more accurate and meaningful way we are pleased to introduce three new data categories to the Direct Lions: Data Strategy, Data-Driven Targeting and Use of Real-Time Data. Full descriptions and entry criteria can be found over at Direct Lions.


A refreshed Film Lion returns in 2017 with a new 360° / VR film category. You can find full details of categories and how to enter at the Film Lions awards page.


Context is everything for Media Lions, therefore breadth and clarity is required in order to recognise communication that truly shines. Refinements this year include a more definitive split between use of TV and other screens in the rebranded ‘Channels’ section. Three new specific data categories have been introduced in response to industry demand and a new ‘Excellence in Media’ section, which aims to recognise the media agencies and the craft behind the best work. Further details on all categories are over on the Media Lions awards page.


As the industry finds its feet with virtual reality on mobile devices, we at Lions are listening and reflecting what correct terms, descriptions and definitions are used for new and emerging technologies. As such, we believe that it is now important to differentiate between VR experiences and 360° videos when it comes to fair judging. Check out these changes plus all categories and descriptions over on the dedicated Mobile Lions awards page.


PR Lions has had a full restyling and comes back revitalised and reconfigured for a more clearly defined entry process. No new categories but all new entry form and definitions. Take the time to familiarise yourself over at PR Lions.


Following on from the expansion of the ‘Print’ Lion to the ‘Print & Publishing’ Lion in 2016, this year we have focused on opening up the Publishing section further. We have streamlined the ‘C’ categories to focus solely on Publishing ‘Content’ and ‘Covers’. We are now welcoming Book, Magazine and Digital Publication entries. More information over at Print & Publishing Lions.


In an advanced and ever changing industry, Product Design Lions endeavour to keep apace and reflect the industry of now and the impact of tomorrow. With this in mind, 2017 sees the introduction of four new categories set to play a significant role within the industry. Additions to our ‘Goods’ categories include: Vehicle and Transportation Design; Medical Products and 3D Products. A new look ‘Sustainability & Environmental Impact’ category will award green products in all their forms. Take a look at the full category line-up over on the Product Design Lions awards page. 


A refreshed Promo & Activation Lions returns in 2017 with a brand new ‘Experience’ section for engaging, interactive, face-to-face customer focussed brand experiences with story-telling at the heart. Categories range from ‘Customer Retail / in-store’ to ‘Immersive’ customer experiences. We have also included a ‘Multi-Market Campaign’ category, which looks at campaigns and activations that reach beyond a single country or market. Find out more over at the Promo and Activation Lions awards page.

Lions Health


Pharma Lions has had a full health check-up and comes back revitalised and reconfigured for a more clearly defined entry process. No new categories but all new structure and descriptions. Take the time to familiarise yourself over at Pharma Lions


Consumer health is going from strength-to-strength as we aim to maintain and improve our general wellbeing. So too does Health & Wellness Lions, returning in 2017 with a new clearly defined structure and category descriptions. A new ‘Health and Wellness Tech’ product category has also been added for all those digital products, apps, wearables and gadgets that aid a modern healthy lifestyle. Full information and how to enter can be found on the Health & Wellness Lions awards page.

Lions Entertainment


Coming into its sophomore as a standalone festival and going from strength to strength, the categories for Lions Entertainment and have been tweaked for clarity, with one additional category to make space for VR, AR and Emerging Tech. Full details over at the Entertainment Lions awards page.


Various categories have been fine-tuned for Music Lions 2017, with two new categories in the Live Experience section for a more expansive space for brand sponsorship and brand integration. Read our full category descriptions over at Entertainment Lions for Music .

Lions Innovation


The bastion of ground-breaking technological solutions innovates itself in 2017 with the introduction of two new categories. ‘Technological Craft & Development’ will award the technical prowess behind the ideas, while ‘Early Stage Technology’ offers a space for prototypes and beta stage ideas. Take a look at these exciting new categories and more over at Lions Innovation.