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INTERNATIONAL FESTIVAL OF CREATIVITY | 17-24 JUNE 2017

Special Awards

Ascential Events (Europe) Limited Rules For Cannes Lions Special Awards

Governing Framework for Cannes Lions Special Awards 

The Cannes Lions Special Awards are governed by:
  1. The Ascential Events (Europe) Limited ("Ascential Events") Rules for Special Awards, as set out here, and comprising both rules of general application to all of the Cannes Lions Special Awards and specific rules for each Special Award, known as Award Specific Rules (together, the "Rules for Special Awards");
  2. The Rules for Entering, which can be located here;
  3. The Festival Terms and Conditions, which can be located here; and
  4. The Official Policy on Ineligible and "Scam" Entries, which can be located here.

(together, "the "Rules")

Compliance with the Rules is a mandatory condition for entry into the Cannes Lions Special Awards. In the complete discretion of Ascential Events, any non-compliance with the Rules may result in disqualification or any other breach-specific penalty specified in the Rules.

Changes in 2017

Certain changes to the Rules have been made. It is the responsibility of every Entrant Company to read all of the Rules, including these Rules for Special Awards carefully.

To assist Entrant Companies in their navigation of the Rules, a set of "Guiding Principles" has been prepared. The Guiding Principles, which are set out further below, indicate the spirit in which the Rules will be interpreted and in which they will be applied. Where Ascential Events determines, in its sole discretion, that any Entrant Company has not behaved in accordance with the Guiding Principles, it may direct the Entrant Company to modify or remedy its behaviour (even where such behaviour is not an express breach of any particular rule), and any failure by that Entrant Company to modify or remedy its behaviour may lead to disqualification.

Without prejudice to the onus on every Entrant Company to comply with all of the Rules, Entrant Companies should note the hard deadline of 5pm BST on 9 June 2017 for: (i) providing information regarding ownership and/or affiliation of Agencies and Companies (in accordance with the relevant Affiliation Test or Ownership Test) for the purposes of calculations for Special Awards, which information must be verified by way of a Declaration Form, and (ii) requesting any amendments to the credits in the Published Data.

Guiding Principles

The following Guiding Principles indicate the spirit in which the Rules should be interpreted, and the Cannes Lions Special Awards entered into:
  1. Fairness and Integrity. Entrant Companies and Ascential Events must act fairly in their application of the Rules, without seeking to exploit the Rules to the unfair advantage, or disadvantage, of any given Company. Entrant Companies must not undertake any activities which would bring the fairness of the Cannes Lions Special Awards into disrepute (including by collusion with any other Company for the maximisation of points).
  2. Transparency and Accuracy. Both Entrant Companies and Ascential Events should provide information to each other in a full, frank, and open manner, so as to maintain the transparency and accuracy of the Cannes Lions Special Awards.
  3. Ownership and Responsibility. Representatives have a special role to play in ensuring the accuracy of information provided by Entrant Companies for the calculation of the Cannes Lions Special Awards. Representatives must take full ownership of, and responsibility for, submitting only that information which they believe is accurate, and will be required to sign a Declaration Form accordingly.
  4. Good Faith and Co-Operation. Ascential Events, under the assurance of PriceWaterhouseCooper, will carry out the administration of the Cannes Lions Special Awards in accordance with the Rules, using its discretion where necessary and in good faith, and relying on the information it receives from Entrant Companies and / or their Representatives. In turn, all Entrant Companies and Representatives should cooperate in good faith with Ascential Events, including by providing information, and providing the necessary declarations, by the deadlines set in the Rules.

Rules of General Application to all of the Cannes Lions Special Awards 

1. Introduction

1.1 Special Awards are awards that are won by the calculation of points rather than awarded by a jury. Points accrue upon Entries winning or being shortlisted for Lions Awards in the Cannes Lions Awards and as further specified in these Rules for Special Awards.

1.2 The Rules for Special Awards comprise of (i) rules of general application to all Special Awards, which are set out in this section and (ii) specific rules for each Special Award (the “Award Specific Rules”) (which together constitute the Rules for Special Awards).

1.3 The Special Awards, to each of which Award Specific Rules apply, are as follows: 

1.3.1 Holding Company of the Year Award
1.3.2 Network of the Year Award
1.3.3 Agency of the Year Award
1.3.4 Media Network of the Year Award
1.3.5 Independent Agency of the Year Award
1.3.6 Palme d’Or Award
1.3.7 Healthcare Agency of the Year Award
1.3.8 Healthcare Network of the Year Award

 1.4 The entry into, and awarding of, the Cannes Lions Special Awards is governed by the Rules for Entering (as defined in paragraph 2 below). In the event of any discrepancy between any of the Rules which govern the Cannes Lions Special Awards, the order of precedence shall be as follows:

1.4.1 The Rules for Special Awards (with the rules of general application taking precedence over the Award Specific Rules);
1.4.2 The Rules for Entering;
1.4.3 The Festival Terms and Conditions; and
1.4.4 The Official Policy on Ineligible and "Scam" Entries.

1.5 During the Cannes Lions Awards, certain Entries will be shortlisted for, or win Lions Awards. Those Companies which are shortlisted for, or win, Lions Awards, will be credited points which will count for all Special Awards, within the Cannes Lions Special Awards, for which those Companies are eligible. For example, points from shortlisted or winning Entries from:
1.5.1 Agencies that are not Independent Agencies will automatically contribute to the Holding Company of the Year Award, Network of the Year Award and Agency of the Year Award depending on the Role in which they are credited. Where the Agency is a Healthcare Agency, points won in Lions Health will also contribute to the Healthcare Agency of the Year Award and the Healthcare Network of the Year Award;
1.5.2 Independent Agencies will automatically contribute to the Independent Agency of the Year Award and the Agency of the Year Award depending on the Role in which they are credited. Where the Independent Agency is a Healthcare Agency, the points will also contribute to the Healthcare Agency of the Year Award;
1.5.3 Media Agencies will automatically contribute to the Media Network of the Year Award when credited in the Media Placement Role within Media Lions;
1.5.4 Production Companies credited in Film, Film Craft, Entertainment (Section A), Cyber, Mobile & Digital Craft Lions will automatically contribute to the Palme d’Or. Production Companies credited in the Film, Film Craft, Mobile, Digital, Branded Content and Digital Craft Mediums within Lions Health will also automatically contribute to the Palme d’Or.

2. Definitions

The following words and expressions have the following meanings in the Rules:

2.1 Additional Company shall mean a single office of any company credited within an entry as having held a non-Significant role in relation to that entry, which does not attract any points towards any Special Awards.

2.2 Additional Company Role shall mean any Company who contributed a non-Significant Role in relation to that entry.

2.3 Affiliated shall mean a Company that satisfies the applicable Affiliation Test, in relation to the relevant Special Award for which it is eligible.

2.4 Affiliation Test shall mean one of the Healthcare Network Affiliation Test, the Media Network Affiliation Test or the Network Affiliation Test, together being the "Affiliation Tests".

2.5 Agency shall mean a single office of an advertising, communications, PR, Design or other agency that is a service based business dedicated to creating advertising and other forms of promotional marketing and communications in any media for its clients.

2.6 Ascential Events shall mean Ascential Events (Europe) Limited, company number 7814172, whose registered address is at The Prow, 1 Wilder Walk, London W1B 5AP, the entity which, in its sole discretion, administers the Cannes Lions Special Awards.

2.7 Award Specific Rules shall mean the specific rules for each Special Award, as contained in these Rules for Special Awards.

2.8 Campaign shall mean a coordinated series of linked, single or multi-channel executions with a single idea or theme.

2.9 Campaign of Executions shall mean a series of two or more executions of the same creative idea, advertising the same product/service, via the same medium. 

2.10 Campaign Points shall mean those points which are awarded when a Campaign of Executions is awarded a Lions Award. For the purpose of calculating Campaign Points, a Campaign of Executions as a whole will be considered as one award. The entry's shortlist Points will be converted into a combination of points attributable to winning the Lions Award and Campaign Points corresponding to the number of Executions within the Campaign of Executions. For example, where a Campaign of Executions, featuring three Executions, wins a Gold Lion, the Campaign of Executions will be awarded seven points for the Lions Award, plus two Campaign Points for the remaining Executions.

2.11 Category shall mean the constituent categories within each Section of the Cannes Lions Awards e.g. A05. Wearable technology.

2.12 Company or Companies shall be the collective term for Agencies, Additional Companies and Production Companies (whether incorporated or not, and in any corporate form).

2.13 Cannes Lions Special Awards shall mean the awards that are won by the calculation of points rather than awarded by a jury. The method of calculation of points is specified in these Rules for Special Awards.

2.14 Declaration Form shall mean the form submitted by each Representative confirming that they have been authorised to validate the ownership or affiliation of Companies on behalf of their Network and/or Holding Company and that the information submitted is correct and true.

2.15 Entrant Company shall mean the Company that submits an Entry for consideration in the Festival. In the event that an Entry is shortlisted for, or wins, a Lions Award, the Entrant Company is the entity which receives any trophies or certificates awarded in the Cannes Lions Awards. However, the Entrant Company will not receive any points towards Special Awards unless they are also credited in one of the point-winning fields in the Entry form. The point-winning fields are as follows: Idea Creation Role, Media Placement Role, PR role, Production Role.

2.16 Entry shall mean the work submitted by an Entrant Company for consideration in the Festival.

2.17 Execution shall mean a specific advertisement or instance of branded communication e.g. a particular Coca-Cola TV spot, poster or branded event

2.18 Festival shall mean the Cannes Lions International Festival of Creativity, comprising both of the Cannes Lions Special Awards and the Cannes Lions Awards.

2.19 Festival Terms and Conditions shall mean those terms and conditions which, together with the other Rules, govern entry into and participation in the Festival, and which can be located here.

2.20 Final Data Deadline shall mean the deadline for each Representative to submit to Ascential Events a signed Declaration Form, which deadline shall be 5pm BST on 9 June 2017, and references to expiry of the Final Data Deadline shall mean any point in time after 5pm BST on 9 June 2017.

2.21 General Rules shall mean those rules which, together with the other Rules, govern entry into and participation in the Festival, and which can be located here.

2.22 Guiding Principles shall mean those principles set out in these Rules for Special Awards which indicate the spirit in which Ascential Events will interpret and apply all of the Rules.

2.23 Healthcare Agency shall mean an Agency where more than 50% of the Agency turnover is attributable to Health and Wellness, Pharma or RX clients, products, services or messages and/or those products, services or messages associated with these sectors.

2.24 Healthcare Network shall mean a group of Healthcare Agencies which satisfy the criteria for the Healthcare Network of the Year Award (as set out in the Award Specific Rules for the Healthcare Network of the Year Award).

2.25 Healthcare Network Affiliation Test shall be satisfied by Companies if they: (a) include the Healthcare Network’s name in their trading name; or (b) are owned by an entity that shares the same name as the Network and demonstrate to Ascential Events (Europe) Limited's satisfaction use of this name in the ordinary course of business (for example, by reference to invoices, contracts, terms and conditions, or their websites).

2.26 Healthcare Network Ownership Test shall be satisfied by Companies if they are 51% or more owned by: (a) the Healthcare Network Parent Company; or (b) a subsidiary company of the Healthcare Network Parent Company which is itself 51% or more owned by the Health Network Parent Company.

2.27 Healthcare Network Parent Company shall mean the parent company of the Healthcare Network.

2.28 Holding Company shall mean the parent company of a group of Companies which satisfy the criteria for the Holding Company of the Year Award (as set out in the Award Specific Rules for the Holding Company of the Year Award).

2.29 Holding Company Ownership Test shall be satisfied by Companies if they are 20% or more owned by: (a) the Holding Company; or (b) a subsidiary company of the Holding Company which is itself 20% or more owned by the Holding Company.

2.30 Idea Creation Role shall mean any Company that was Significantly involved in the creation of the idea at the core of an Entry.

2.31 Independent Agency shall mean an Agency that is (a) majority (51% or more) owned by its management or independent shareholders; and (b) not associated with any Holding Company, Network or listed entity. For the avoidance of doubt, Agencies that are not part of a Network but which are owned more than 20% by a Holding Company are not considered to be an Independent Agency. The number of offices an Agency has and the number of countries in which an Agency is located is irrelevant as to whether an Agency is an Independent Agency.

2.32 Initial Validation List shall mean the list produced by Ascential Events during the Validation Process, as set out in Section 3 of the Rules for Special Awards.

2.33 Lions shall mean the breakdown of sections within the Cannes Lions Awards, which are as follows: (a) Creative Data (b) Creative Effectiveness (c) Cyber (d) Design (e) Digital Craft (f) Direct (g) Entertainment (h) Entertainment Lions for Music (i) Film (j) Film Craft) (k) Glass (l) Health & Wellness (m) Innovation (n) Integrated (o) Media (p) Mobile (q) Outdoor (r) Pharma (s) PR (t) Print & Publishing (u) Product Design (v) Promo & Activation (w) Radio and (x) Titanium.

2.34 Lions Awards shall mean those awards which are determined by jury, and awarded during the Festival, given to an Entrant Company as a result of an Entry winning within a Category in the Cannes Lions Awards. References to types of Lions awards (e.g Gold Lion, Silver Lion) are references to the specific rankings of Cannes Lions Awards.

2.35 Medium shall mean a single channel or branded messaging platform.

2.36 Media Agency shall mean an agency that advises brand owners and advertising agencies on a brand's position, messaging and creative communications.

2.37 Media Network shall mean a group of Media Agencies which satisfy the criteria for the Media Network of the Year Award (as set out in the Award Specific Rules for the Media Network of the Year Award).

2.38 Media Network Affiliation Test shall be satisfied by Companies if they: (a) include the Network’s name in their trading name; or (b) are owned by an entity that shares the same name as the Network and demonstrate to Ascential Events (Europe) Limited's satisfaction use of this name in the ordinary course of business (for example, by reference to invoices, contracts, terms and conditions, or their websites).

2.39 Media Network Ownership Test shall be satisfied by Companies if they are 51% or more owned by: (a) the Network Parent Company; or (b) a subsidiary company of the Network Parent Company which is 51% or more owned by the Network Parent Company.

2.40 Media Placement Role shall mean a media agency that worked Significantly or solely on the media strategy of the work being submitted or any other type of Company who worked Significantly on the media strategy.

2.41 Mixed Ownership Companies shall mean any entity which is owned by two or more Companies.

2.42 Mixed Ownership Test shall be satisfied by each Company providing evidence of a minimum of 20% or more ownership in the Mixed Ownership Company that has been entered for an award. Companies with less than 20% will not be treated as an owner unless they can evidence control over management, key decisions or hold voting rights.

2.43 Network shall mean a group of Companies which satisfy the criteria for the Network of the Year Special Award (as set out in the Award Specific Rules for the Network of the Year Special Award). 

2.44 Network Affiliation Test shall be satisfied by Companies if they: (a) include the Network’s name in their trading name; or (b) are owned by an entity that shares the same name as the Network and demonstrate to Ascential Events (Europe) Limited's satisfaction use of this name in the ordinary course of business (for example, by reference to invoices, contracts, terms and conditions, or their websites).

2.45 Network Ownership Test shall be satisfied by Companies if they are 51% or more owned by: (a) the Network Parent Company; or (b) a subsidiary company of the Network Parent Company which is itself 51% or more owned by the Network Parent Company.

2.46 Network Parent Company shall mean the ultimate, and common, parent company of a Network.

2.47 Official Policy on Ineligible and "Scam" Entries shall mean shall mean that policy which, together with the other Rules, govern entry into and participation in the Festival, and which can be located here.

2.48 Owned shall mean a Company that satisfies the applicable Ownership Test, in relation to the relevant Special Award for which it is eligible.

2.49 Ownership Test shall be the collective term used to describe one of: (i) the Healthcare Network Ownership Test, (ii) the Media Network Ownership Test, (iii) the Network Ownership Test, or (iv) the Mixed Ownership Test (together being the "Ownership Tests").

2.50 PR Role shall mean the Company which worked Significantly on the public relations ("PR") Campaign for the Entry being submitted. This can be any type of Company which worked on the PR Campaign.

2.51 Production Company shall mean a single office of a production company which is responsible for the creation, realisation and/or filming of content.

2.52 Production Role shall mean a Production Company that had a Significant role in the production of the Entry being submitted. This can be any type of Company who worked Significantly on the production. This does not refer to Companies who solely produced the ‘case film’ for the Entry.

2.53 Published Data shall mean the information in respect of the 2017 Entries which Ascential Events makes available online to Representatives, set out in Section Stage 5 below, including all Companies credited in Entries to the 2017 Cannes Lions Awards.

2.54 Relevant Period shall mean 1 March 2016 to 30 April 2017 (inclusive).

2.55 Representative shall mean an authorised representative (who may be the senior Chief Creative Officer, Chief Financial Officer, Chief Executive Officer or any of their direct reports) who will validate the accuracy of all information provided to Ascential Events during the Validation Process, including but not limited to validation of information as to whether Companies form part of a Network, Healthcare Network, Media Network and/or Holding Company, by reference to the applicable Ownership Test and Affiliation Tests.

2.56 Role shall mean any of the roles for which various credits are assigned to a Company in respect of any given Entry. The Roles which can be assigned, in respect of any given Entry, are as follows:  Idea Creation Role, Media Placement Role, PR Role, Production Role & Additional Company Role

2.57 Rules shall mean:

  1. The Rules for Special Awards;
  2. The Rules for Entering;
  3. The Festival Terms and Conditions; and
  4. The Official Policy on Ineligible and "Scam" Entries.

2.58 Rules for Entering shall mean the rules governing an Entrant Company's entry into the Cannes Lions Awards which can be located here.

2.59 Rules for Special Awards shall mean these Ascential Events Rules for Special Awards.

2.60 Significant or Significantly, when used in reference to a Company's Role in relation to an Entry, shall mean the Company or Companies which contributed to the particular Role. At least one Company must be credited with the Role if there is any Company which meets at least one of the following criteria:

  1. The Company contributed 20% or more of the key team members involved in carrying out the Role;
  2. The Company contributed 20% or more of the total hours expended for that Role in relation to the particular Entry;
  3. The Company received 20% or more of the billings/fees for that Role in relation to the particular Entry;
  4. The Company was named on the contract with the advertiser and was clearly visible to the advertiser as having performed the relevant Role in relation to the particular Entry.

2.61 Special Awards shall mean all awards that are won by the calculation of points rather than awarded by a jury, namely the Holding Company of the Year Award, the Network of the Year Award, the Media Network of the Year Award, the Agency of the Year Award, the Independent Agency of the Year Award, the Palme d’Or Award, Healthcare Agency of the Year Award and Healthcare Network of the Year Award, each being a "Special Award".

2.62 Validated List shall mean the list produced by Ascential Events as part of the Validation Process set out in Section 3 of these Rules for Special Awards, which list comprises all Companies that, in the last 3 years, were entered into consideration for, declared to form part of, or included in the rankings for, the Network, Healthcare Network, Media Network and/or Holding Company Special Awards

2.63 Validation Process shall mean process set out at Section 3 of these Rules for Special Awards.

3. Validation Process and Procedure for Special Awards

3.1 Entries into the Festival must relate to work released, launched, released, published or aired during the Relevant Period.

3.2 Entrant Companies must declare, at the time of entry into the Festival, which, if any, Network, Healthcare Network, Media Network and / or Holding Company each credited Company is Owned by or Affiliated with.

3.3 All Entrant Companies are required to make due and careful enquiry of their legal counsel, company secretary, or Chief Financial Officer to establish Ownership and / or Affiliation, in accordance with the applicable Ownership and/or Affiliation Tests (as set out in Section 2 above).

Validation process

3.4 Stage 1: Up to and including, 27 January 2017

3.4.1 During Stage 1 of the Validation Process, Ascential Events will, in its absolute discretion, mandate that certain Holding Companies, Networks, Media Networks and Healthcare Networks must nominate an authorised Representative of sufficient seniority to validate the information provided to Ascential Events during the Validation Process (the "Representative").

3.4.2 The relevant Holding Companies, Networks, Media Networks and Healthcare Networks which must nominate a Representative will be informed by Ascential Events of this requirement by 25 January 2017 and will have until 31 January 2017 to inform Ascential Events of the identity of the Representative.

3.4.3 The Representative must be an individual of sufficient seniority, so as to enable him or her to carry out the required function of verifying information. By way of example only, individuals will be deemed to be of sufficient seniority if they occupy the role of Chief Creative Officer, Chief Financial Officer or Chief Executive Officer, their direct reports or someone who is authorised to act by them.

3.4.4 Ascential Events reserves the right to reject the nominated Representative as being of insufficient seniority, and to request an alternative nominee. Ascential Events will, in its absolute discretion, consider allowing more than one Representative to be nominated for each Holding Companies, Networks, Media Networks or Healthcare Networks.

3.4.5 Once nominated, the Representatives cannot be changed by request of the relevant Holding Company, Network, Media Network and / or Healthcare Network save in exceptional circumstances (for example, death, termination of employment, or incapacity).

3.4.6 During Stage 1 of the Validation Process, Ascential Events will create an initial list comprising all Companies that, in the last 3 years, were entered into consideration for, declared to form part of, or included in the rankings for, the Network, Healthcare Network, Media Network and/or Holding Company Special Awards (the “Initial Validation List”).

3.4.7 Ascential Events will then make the relevant / application portion of the Initial Validation List available to the Representative of each concerned Holding Company, Network, Media Network and Healthcare Network.

3.5 Stage 2: 30 January 2017 up to and including 5pm GMT, 3 March 2017

3.5.1 During Stage 2 of the Validation Process, Representatives may request that Ascential Events consider the eligibility of further Companies (which are not on the Initial Validation List) for the Holding Company of the Year Special Award, Network of the Year Special Award, Media Network of the Year Special Award or Healthcare Network of the Year Special Award.

3.5.2 These requests must be accompanied by evidence to demonstrate that the relevant Company meets the eligibility criterion for the relevant Special Award. In particular, where a Representative states that a Company is Owned by and/or Affiliated to a specific Holding Company, Network, Media Network or Healthcare Network, the Representative must provide evidence that the Company satisfies the Ownership and/or Affiliation Tests.

3.5.3 The Representative shall clearly identify, at the point of time of provision to Ascential Events, any information which is not in the public domain and which the Representative considers to be confidential. Unless so specified, Ascential Events will not treat the information provided as confidential.

3.6 Stage 3: 6 March 2017 up to and including 5pm BST, 31 March 2017

3.6.1 Ascential Events will use its reasonable endeavours to validate the information contained in the Initial Validation List and / or provided to Ascential Events during Stage 2 of the Validation Process. Such reasonable endeavours will include, but not be limited to, making use of independent sources such as Dun & Bradstreet or Companies House in the UK.

3.6.2 Ascential Events shall have the right to request that Representatives provide further information or assistance during this process (and / or at any other point in time).

3.6.3 Ascential Events shall produce, at the end of this Stage 3, a list of all of those Companies which it considers to be Owned by or Affiliated with Holding Companies, Networks, Media Networks, and / or Healthcare Networks (the "Validated List").

3.7 Stage 4: 3 April 2017 up to and including 5pm BST, 28 April 2017

3.7.1 The Validated List will be published on a secure online portal such that all Representatives of the Holding Companies, Networks, Media Networks and Healthcare Networks will be able to view the Validated List.

3.7.2 Up until 5pm BST on 28 April 2017, Representatives will be allowed to submit to Ascential Events comments, corrections, or challenges to information on the Validated List. Representatives will be invited to address any valid challenges and permitted to submit to Ascential Events appropriate evidence (such as whether through invoices, terms and conditions, contracts, or website branding).

3.7.3 During this Stage 4, and by no later than 5pm BST on 28 April 2017, Representatives must provide to Ascential Events a full list of acquisitions, mergers, investments and divestments which have taken place during the Relevant Period. For the purpose of this provision, any acquisition, divestment, investment or merger relating to its group or any group member shall be treated as having taken place only on the date when legal completion of the transaction occurs. For the avoidance of doubt, where any such transaction is announced but completion remains subject to the satisfaction of any condition(s), the transaction shall only be treated as having occurred when completion occurs after all conditions have been satisfied or waived.

3.8 Stage 5: 15 May 2017 to 5pm BST, 9 June 2017

3.8.1 Following conclusion of Stage 4 above, Ascential Events will make available online to all Representatives the full list of all Companies credited to 2017 Cannes Lions Awards (the "Published Data").

3.8.2 During this Stage 5 only, Representatives may submit to Ascential Events any comments, corrections, or challenges to the Published Data. Such submissions will not be considered by Ascential Events unless they are accompanied by appropriate evidence (whether through invoices, terms and conditions, contracts, or website branding).

3.8.3 By 5pm BST on 9 June 2017 (the "Final Data Deadline"), each Representative must submit a signed Declaration Form (in the form set out here) to Ascential Events.

3.8.4 The failure by a Representative (or Representatives, as the case may be) to submit a signed Declaration Form by the Final Data Deadline will result in the automatic exclusion from the calculation of the Special Awards of the relevant Holding Company, Network, Media Network or Healthcare Network.

3.8.5 Ascential Events may, in exceptional circumstances (and in Ascential Events's sole discretion), stipulate an extension to the Final Data Deadline for a given Representative if strictly necessary to uphold the Guiding Principles. For the avoidance of doubt, Ascential Events will not consider the disadvantage of the Representative's represented entity in itself an exceptional circumstance.

3.9 After the Final Data Deadline, all information regarding Companies will be considered 'locked in' and no further information or requests for amendments to Company Data will be considered for the purposes of calculations for Special Awards.

3.10 If a Company is not listed in the Published Data, and Ascential Events does not receive a request before the Final Data Deadline to include that Company in the Published Data, Ascential Events shall have no obligation to include that Company in calculations of the Special Awards.

4. Disqualification and Discretion

4.1 It is incumbent on Entrant Companies to cooperate with Ascential Events and for all Representatives to provide Ascential Events with:

4.1.1 accurate information;
4.1.2 sufficient evidence so as to enable Ascential Events to determine whether a Company is Affiliated with or Owned by a Network, Holding Company, Media Network and/or Healthcare Network. Examples of appropriate information may include contracts, ownership documents or change of branding on websites; and
4.1.3 a signed Declaration Form by the Final Data Deadline.

4.2 Ascential Events will not be responsible for omissions or wrongful inclusions caused by it being provided with inaccurate or insufficient information.

4.3 Ascential Events shall have the right to disqualify at any time any Entrant Company which has submitted false, deliberately misleading or fraudulent information.

4.4 As set out in paragraph 3.8.4 above, Ascential Events shall automatically exclude from the calculation of the Special Awards any Holding Company, Network, Media Network and / or Healthcare Network whose Representative has not submitted a signed Declaration Form by the Final Data Deadline.

4.5 Ascential Events shall have absolute discretion in determining:

4.5.1 a Company’s eligibility for a Special Award;
4.5.2 whether a Company falls within a Network, Holding Company, Media Network and/or Healthcare Network;
4.5.3 any ambiguity in the Rules, or any dispute regarding the interpretation of the Rules;
4.5.4 whether an Entrant Company has submitted false, deliberately misleading or fraudulent information;
4.5.5 whether any correction is necessary to ensure the accuracy and integrity of the Cannes Lions Special Awards or Ascential Events' role in the same; and
4.5.6 to make such amendment to the Rules as are necessary to add clarity or resolve any ambiguity.

5. Confidentiality

5.1 Ascential Events will not divulge to any person, except to its professional representatives or advisers or as may be required by law or any legal or regulatory authority, any information received during the Validation Process or otherwise which is identified by the Representative, at the time of provision, as confidential.

5.2. For the avoidance of doubt, if information is provided to Ascential Events without being identified as confidential, Ascential Events shall not treat that information as confidential.