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INTERNATIONAL FESTIVAL OF CREATIVITY | 17-24 JUNE 2017

Media Network of the Year

The winner will be the Media Network that obtains the most points for winning and shortlisted entries. Companies credited in the Media Placement role in Media Lions get points towards MNOTY.

1. Overview

1.1 The Media Network of the Year Award is given to the Network Parent Company of the Media Network whose members are the most successful overall for Entries in the Cannes Lions Awards for Entries in Media Lions (in accordance with the below allocation of points).

1.2 Members of a Media Network for the purposes of the Media Network of the Year Award shall be those Companies which satisfy either:
1.2.1 the Media Network Ownership Test; or
1.2.2 the Media Network Affiliation Test.

1.3 All Entries in the Media Lions Section with a credited Media Agency in the Media Placement Role are eligible to accrue points, regardless of the Entrant Company. Media Agencies with shortlisted and winning Entries in Media Lions will contribute points to Media Network of the Year and Holding Company of the Year Award as long as a Media Agency has been credited in the Media Placement Role

1.4 Any Advertising Agency submitting an Entry to Media Lions where the services of an external media agency were used MUST credit that Media Agency in the Entry submission.

1.5 Notwithstanding this, Ascential Events shall have absolute discretion in determining a Media Network’s eligibility for this Special Award.

2. points

2.1 The allocation of points used to calculate the Media Network of the Year Special Award is as follows:

  • 10 Points for a Grand Prix
  • 7 points for a Gold Lion
  • 5 points for a Silver Lion
  • 3 points for a Bronze Lion
  • 1 point for a shortlist position

2.2 Media Agencies credited with a Media Placement Role on all shortlisted or winning Media Lions are eligible to accrue points towards the Media Network of the Year Award. Points accrued by Companies credited are only assigned to a Media Network if the company satisfies the Media Network Ownership Test or the Media Network Affiliation Test.

3. Calculation

3.1 The winner of the Media Network of the Year Award will be the Media Network whose members accrue the most points for shortlisted and awarded Entries in Media Lions, in accordance with the above allocation of points.

3.2 The total points accrued by each Media Network is calculated by adding:

3.2.1 the total points from Media Lions awarded to members of a Media Network; and
3.2.2 the total points from the remaining shortlisted Entries of members of a Media Network, save that a Media Network member’s points will only count towards the Media Network’s overall total if the Company in question was a Network member on the date that its award-winning or shortlisted Entry was initially launched, released, published or aired.

3.3 If an Entry is shortlisted and then goes on to win a Lions Award, the shortlist point is no longer counted.

Shared Points

3.4 If a shortlisted or winning Entry has been credited to more than one Company in the Media Placement Role, the points awarded to the Entry will be divided equally among the Agencies and Companies.

3.5 If a shortlisted or winning Entry has been credited in the Media Placement Role to more than one Company:

3.5.1 from the same Media Network, the full points awarded to the Entry will go to that Media Network;
3.5.2 from different Media Networks, the points awarded to the Entry will be shared equally between both Media Networks (for example, if Media Agency A belonging to Media Network A wins a Gold Lion credited with Media Agency B, which belongs to Media Network B, then the points with be shared equally between both Networks); and
3.5.3 If one Company is not affiliated to a Media Network, then only half of the points awarded to the Entry (or the relevant equal proportion associated with the Company that is from a Media Network) will count for the purposes of the Media Network of the Year Award and will be awarded to the relevant Network (for example, if Media Agency A belonging to Media Network A wins a Gold Lion and is co-credited with Independent Media Agency B, then only half of the total points will count for the purposes of the Media Network of the Year Award and will be given to Media Network A).
3.5.4 In the event of a Mixed Ownership Company winning or being short-listed for a Lions Award, the points which accrue by reason of that Lions Award or short-list position will be split equally between all constituent entities which own at least 20% or more of the Mixed Ownership Company (for example, if a Mixed Ownership Company is owned in equal proportions by three Companies, each of those three Companies will receive one-third of the points which accrue)

Total tied points

3.6 In the case of a tie between Media Networks in the number of points won by their respective members, the winner will be determined in accordance with the following formula:

3.6.1 the Media Network with the highest overall number of Lions Awards is the winner. If there is still a tie between Networks, then;
3.6.2 the Media Network with the highest number of highest ranking Lions Awards is the winner. If there is still a tie between Networks, then;
3.6.3 the Media Network with the most shortlist points is the winner.

3.7 The formula is applied in the following practical examples. In both examples, Network A beats Network B based on the number and rank of Lions Awards won:

Example 1


Network A

 Network B

2 Gold Lions

14 points

1 Gold Lion

7 points

1 Silver Lion

5 points

1 Silver Lion

5 points

1 Shortlist

1 point

8 Shortlist

8 points

TOTAL:

 20 points

TOTAL:

20 points

Example 2: 


Network A

Network B

2 Gold Lions

14 points

 1 Gold Lion

7 points

3 Bronze Lions

9 points

4 Silver Lions

20 points

6 Shortlist

6 points

2 Shortlist

2 points

TOTAL:

29 points

TOTAL:

29 points