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INTERNATIONAL FESTIVAL OF CREATIVITY | 17-24 JUNE 2017

Pharma

The Pharma Lions celebrate creative communications from pharmaceutical clients and services surrounding this highly-regulated industry. practitioners, patients and targeted consumers; that is work that brings science and innovation to life, facilitating diagnosis, prescription, disease mitigation or illness management.

Entries will need to demonstrate ideas that inform and engage health practitioners, patients and targeted consumers; that is work that brings science and innovation to life, facilitating diagnosis, prescription, disease mitigation or illness management.

  • Restrictions or regulations imposed by regulatory bodies, government or broadcasters will be taken into account in judging. Other criteria considered vary by category.
  • Craft categories and those defined by medium (eg: Mobile, Film) are primarily assessed on idea and execution. Categories defined by discipline (eg: Direct, PR) may include weighting for strategy, impact and additional factors.
  • There is no overall limit to how many times the same piece of work can be entered into Pharma as long as the categories and mediums chosen are relevant.