Entries will need to demonstrate ideas that inform and engage health practitioners, patients and targeted consumers; that is work that brings science and innovation to life, facilitating diagnosis, prescription, disease mitigation or illness management.
- Restrictions or regulations imposed by regulatory bodies, government or broadcasters will be taken into account in judging. Other criteria considered vary by category.
- Craft categories and those defined by medium (eg: Mobile, Film) are primarily assessed on idea and execution. Categories defined by discipline (eg: Direct, PR) may include weighting for strategy, impact and additional factors.
- There is no overall limit to how many times the same piece of work can be entered into Pharma as long as the categories and mediums chosen are relevant.