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The PR Lions celebrate creative work which successfully builds trust and cultivates relationships with credible third-parties, utilising mainly earned-media tactics or channels to influence public dialogue and ultimately change perceptions and behaviours in ways that protect and enhance the reputation and business of an organisation or brand with its target audiences.

  • A number of criteria will be considered during judging and weighted as follows: 20% idea; 30% strategy; 20% execution; 30% results.
  • A piece of work can be entered up to four times in PR. However, a piece of work may only be entered once in A. Sectors, once in E. Geographies and once in F. Reports.

    The PR Lions data and measurement advisory scheme


    AMEC, the International Association for Measurement and Evaluation of Communication, will again provide an advisory service for the Research and Measurement categories. With a bigger focus now being placed on data analytics and evaluation within PR, this partnership with AMEC will offer entrants a unique opportunity to get strong, objective advice from industry professionals, and have the best chance of showcasing award-winning work.

     Eligible categories:

    • D01. Research, Data Analytics & Insight Generation
    • D02. PR Excellence in Effectiveness

    The research advice is available on a confidential first come, first serve basis and will be allocated to the first 20 entries into each category, determined by the PR Lions organisers prior to the Festival.

    To register for this initiative, email prlions@canneslions.com.

    Please note, you will only be eligible for the Advisory Scheme once you have started the online submission process and have committed to entering one of the PR Lions Data & Measurement categories.

    How does the scheme work?

    The Data & Measurement Advisory Scheme is open to all entrants into D01. Research, Data Analytics & Insight Generation and D02. PR Excellence in Effectiveness, and is available on a first come, first served basis.

    Once an entry has been completed in D01. Research, Data Analytics & Insight Generation or D02. PR Excellence in Effectiveness, Lions Festivals will facilitate an initial introduction with AMEC via email. With permission from the entrant, an AMEC advisor will review the submission.

    Advisors are available to offer practical advice concerned with but not limited to the structure and presentation of your submission. They will not be responsible for crafting the submission itself. Advisors are not liable in any form for the development of the submission.

    Their advice will, in majority, be available via email correspondence. All other forms of contact (e.g. telephone, face to face) will need to be directly negotiated with the individual advisor following an initial introduction.

    The entrant will be given the opportunity to submit one revised version of their entry to Lions Festivals.

    Lions Festivals will not be directly involved with the advisory process or made accountable for any advice given or acted upon. An advisor cannot be named on the entry submission as they are not allowed to author a submission; they are available only to offer advice relating to increasing the overall quality of the submission.

    2017 AMEC Advisors

    • Aseem Sood, Chief Executive Officer, Impact Research & Measurement Pvt. Ltd; Director, International Association of Measurement and Evaluation of Communication, UK (AMEC)
    • Barbara Bassi, International PR and Communication’s Measurements Consultant; European Chapter Chair and Vice Chair, Amec College and Education working group
    • Colin Wheeler, Director at Understanding Expertise and Associate, Measurement Practice, UK
    • Marcus Gault, Managing Director, Kantar Media Evaluation; Board Director, global measurement body AMEC
    • Darja Kupinic Guscic, Founder, Media net, the first agency in South–East Europe for measuring media communication; Founder, Co-owner, MCA group, the leading SEE media monitoring and communication evaluation group
    • Johna Burke, Chief Marketing Officer, BurrellesLuce, North America; Member of the PR News Measurement Hall of Fame; North-America Co-Chair, AMEC
    • Khali Sakkas, Chief Executive, Insights & Research at Isentia, Asia Pacific; AMEC Board member; Chair, AMEC APAC Chapter
    • Mazen Nahawi, Global CEO, CARMA, a major component of News Group International
    • Paul Hender, Head of Insight, Gorkana; Member, AMEC European Chapter Leadership Team