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The Rules

Read the rules of entering, terms & conditions and our policy on ineligible and "scam" entries. 

Full rules of entering

Summary of the Rules

This helpful summary is only a guide to the key points about eligibility. It is not a substitute for reading the full rules of entering, terms & conditions and our policies on ineligible and "scam" entries, which can all be downloaded here.

The work has aired, launched or been released to the public for the first time between 1 March 2016 and 30 April 2017. (If a campaign exceeds this period, a minimum of two thirds falls within this window).
The work has been created within the context of a normal paying contract with a client OR if it’s a case of self-promotion or a non-profit organisation, the client must have approved all of the media/production/implementation.
You have permission to enter this work from the commissioning client/brand-owning company and you have included the client contact details. (We may request proof of this permission at any time. The Festival reserves the right to contact the client, if necessary and the entrant shall notify the client accordingly).
The work has been submitted exactly as published/aired/released and must not be modified for the awards entry.
The work is not speculative or conceptual advertising, and has not been banned or withdrawn from airing.
A senior officer (CD, CEO or Chairman) from your company has given permission for this work to be entered.
The work has not been entered into the same Lion Award the previous year. (You can enter the work into an alternative Lion, provided it meets the eligibility date requirements).
There is no reference to your agency or any contributing creative companies in any digital or physical materials submitted. All supporting case films and materials must be correct and the final versions. (These cannot be changed later).
The work, and/or case film can be understood in English. (See supporting material guidelines).
At the point you complete and pay for your entry all media submitted must be the final version. Without exception, no replacement or additional media can be accepted after an entry has been finalised and received by the Festival.
If new results are collected after the entry has been paid for, we will only accept additional written information in the results section of the entry form up to 01 May 2017.
You understand entries cannot be withdrawn by entrants after 15 May 2017. Please refer to our official statement on ‘Cancellations, refunds and withdrawals’ for more information.