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Creativity matters for business, for change and for good

"If you leave creativity behind, you are leaving some measure of effectiveness behind too."
Wendy Clark, Former President of Sparkling Brands and Strategic Marketing, Coca-Cola North America

The Creative Clients Experience at Cannes Lions

Clients in Cannes

Until just over a decade ago, Cannes Lions was chiefly considered the domain of creatives and advertising agencies. Then, when Unilever and Procter & Gamble (at the time the two biggest advertisers in the world) started coming too, they paved the way for an influx of clients.

Now, one in four delegates who come to Cannes are client-side; part of an eclectic mix that also includes developers, entertainers, producers, data scientists, publishers, technology providers and financiers. But why do they go? 

The answer is simple. Independent research has shown, conclusively and compellingly, that great work really works. It increases return on investment, impacts share price performance and is tied to market share growth. Clients come to Cannes Lions because they know creativity is business-critical and our own research has shown how seriously they are beginning to take it.

"Creatively awarded work gives 54% higher ROI than non-creatively awarded work. It doesn’t take a genius to figure out that more awards is better for business. "
Matt Biespiel, former Senior Director of Global Brand Development, McDonald’s

Great clients want to win Lions, and in order to win, they need to put creativity at the heart of their marketing capability and culture. For these clients, the Festival is considered the pivotal point in their marketing excellence programmes. It's no coincidence that in recent years, we’ve seen a sharp increase in clients who enter directly instead of via agencies. 

Clients at Cannes

Brave clients come to the Festival

  • To learn  How creativity has transformed businesses – through campaigns, products and partnerships
  • To find out How to adopt measures of creativity into their marketing performance metrics
  • To have ideas and build partnerships That can drive change throughout their businesses, year-round
  • To incentivise and develop Their best talent to set the creative standard
  • To seek out Investment opportunities, new technology platforms and alternative ways of working with a new breed of suppliers

Cannes for clients

The Festival is packed with inspirational talks, hands-on learning and smart networking events for all delegates to take part in. Some of these are especially popular with marketers, and others have been created exclusively for those on the clientside.
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Clients on the stage

The two main keynote stages feature in-depth and exclusive presentations from major clients. The 2017 line-up includes Avery Baker, Chief Brand Officer, Tommy Hilfiger; Pam El, Chief Marketing Officer, National Basketball Association; and Keith Weed, Chief Marketing and Communications Officer, Unilever.
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CMOs on the beach

Wake up with the Economist’ is a daily panel on the Cannes Lions Beach, which features three CMOs from a broad range of industry sectors. Together with The Economist, panellists share personal perspectives on the value of creativity in the challenges they face. 
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Young Marketers Academy - for marketers under 30

The course equips rising stars with the tools they need to develop effective client-agency relationships, to navigate the ever-changing nature of communications practice and to understand the role of the marketer, and indeed brands, in the wider commercial and cultural context.
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Masters of Creativity - for clients with around seven years' experience

Stepping up into a senior management role requires a well-rounded yet comprehensive knowledge of every area within creative communications, as well as the ability to develop and lead an efficient team. This five-day professional qualification is designed to help hone skills in everything from selling creativity to strategic leadership.
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CMO Accelerator Programme - for senior marketing leaders

The course is designed to give a whole new perspective on the future of marketing, and equips marketing directors and SVPs with the tools they need to create 24/7 content strategies, build brand equity and raise the impact of marketing around the boardroom table.  It's led by Jim Stengel, former global CMO of P&G.
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The Creative Effectiveness Lion

This Lion recognises a Lion-winning campaign that has had extraordinary commercial success. It's announced on Friday 23 June. The jury president this year is Jonathan Mildenhall, CMO of Airbnb.
"If you leave creativity behind, you are leaving some measure of effectiveness behind too."
Wendy Clark, Former President of Sparkling Brands and Strategic Marketing, Coca-Cola North America
in Cannes

The Creative Clients Experience

We understand that a trip to Cannes is a big commitment. That’s why, in response to feedback from clients like you, we’ve developed a new package for 2017 to give you peace of mind about getting the best possible value out of your trip.
  • For five people or more
  • Pre-event planning call With one of our team: to build a super-relevant itinerary that fits with what you need creatively, right now
  • Two, four and eight-day options available
  • 12 months' access to the Cannes Lions Archive Containing all talks since 2011 and all submitted work (not just shortlist and winners) since 2001
  • Personalised post-event debrief presentation From the one of the Cannes Lions Executive team. Your choice of either Festival themes and key trends - what’s now and what’s next;  or How to Win a Lion - what’s winning and why in your sector
  • Bespoke services and added extras To build the most valuable experience for your team
  • Private screenings Of shortlisted work in your sector

Clients in Cannes

Until just over a decade ago, Cannes Lions was chiefly considered the domain of creatives and advertising agencies. Then, when Unilever and Procter & Gamble (at the time the two biggest advertisers in the world) started coming too, they paved the way for an influx of clients.

Now, one in four delegates who come to Cannes are client-side; part of an eclectic mix that also includes developers, entertainers, producers, data scientists, publishers, technology providers and financiers. But why do they go? 

The answer is simple. Independent research has shown, conclusively and compellingly, that great work really works. It increases return on investment, impacts share price performance and is tied to market share growth. Clients come to Cannes Lions because they know creativity is business-critical and our own research has shown how seriously they are beginning to take it.