Clients are now fully integrated into the Cannes Lions experience – from young professionals at the start of their career in the Young Marketers Academy, to Chief Marketing Officers heading up the Creative Effectiveness Lion jury.
The Lions, particularly those like the Creative Effectiveness Lion are the best way of demonstrating the commercial value of creative marketing to the rest of the C-suite and procurement. Cannes Lions as a Festival prides itself as a platform for sharing knowledge, making connections and inspiring creativity.
Global brands like P&G, Unilever and Nike have been coming to Cannes for many years, but Cannes Lions isn’t just for big international brands. The word about the power of creativity is spreading, and campaigners for creativity can be found in the unlikeliest of places.
Clients who attend Cannes Lions understand the value of creativity, and they’re inspired to infuse their work with what they learn at the Festival, leading to more awards as a result. In turn, we are seeing more ground breaking campaigns which transform the way brands interact with customers and the world, sometimes making it a better place. It’s a benevolent circle in which creativity becomes a force for business, for change and good in the world.
Creativity matters, and as the home of creativity, there is no better place than Cannes Lions to see it in action.