Featured Talks: Curated Thought Leadership at Home
Can Airbnb Unite the World?
Airbnb has revolutionised the way we travel. Back in 2008, its inception marked the explosion of a sharing economy that would define the next decade. CEO & Co-Founder Brian Chesky tells Cosmopolitan Editor-in-Chief Joanna Coles about raising investment in for 'air beds' in a cratering economy, the pressures of pioneering a new category and his vision for closing the cultural gaps that divide us.
Why Dunkin’ Dropped the Donuts
Fan-favourite brand Dunkin’ needed to move with culture but didn’t want to mess with 70 years of success. What came next was not just about a name change or a fresh new look, it was about understanding where the brand fits in people’s lives. Find out how CMO Tony Weisman and creative partner JKR’s CCO Tosh Hall pushed through fear to re-establish an American icon.
Badger & Winters Title: Sex, Lies & Advertising
At the core of Madonna Badger’s career is a belief in empathy. The Founder & Chief Creative Officer of Badgers & Winters takes us on an affecting journey which begins with her return to the agency following a tragic life-changing event and culminates in her ongoing work to eradicate objectification of women in advertising, in #WomenNotObjects. Understand empathy as the pathway to knowing your consumers, to revealing a brand’s humanity, to genuine emotional storytelling and to building brand love.
CP+B Title: Whiskey, Rum, Board Shorts and Advertising
Across the industry, agencies are reconsidering capabilities as we prepare to tackle a period of economic uncertainty. When faced with a similar challenge back in the early 10s, CP+B shifted its focus to invention. Find out what the agency's leaders learnt creating whiskey, bourbon and surf apparel in a pivot to marketing brands owned by the agency, instead of the client. Understand how product design, innovation and venture capitalism can play a role in an agency’s future.
Condé Nast: Anna Wintour In Conversation with Christopher Bailey
A timely lesson from the iconic Editor of Vogue on how a strong editorial voice cuts through in the age of always-on digital content and deadlocked algorithms. Enjoy Anna Wintour in conversation with Burberry on the power of disruptive narratives and the secrets to creativity that stands out.
Creativity and Responsibility: Using our Voices to Promote Gender Equality
Understand how to use a brand voice responsibility – for good and for growth. Facebook CCO and author of ‘Lean In’, Sheryl Sandberg, Former Editor of Vanity Fair, Tina Brown, and Chief Creative Officer of Badger & Winters, Madonna Badger discuss their work with brands on advancing gender equality.
Coca-Cola: Winning in Real-time
What does it take to respond in real-time to what’s going on in the outside world? Coca-Cola altered its organisational make-up to create a global network that could monitor social conversation. In a classic talk, former President, Sparkling and Strategic Marketing (now global CEO at Dentsu Aegis Network), Wendy Clark, introduces us to the newsroom-style ‘Global Hub’ that enabled the company to listen, manage and engage with brand conversations during the 2014 FIFA World Cup. Understand how to fuse creativity, strategy and resonance to react, respond and win in real-time.
The Rise of Hackvertising
Burger King and creative partner DAVID The Agency became famous for pop culture-hitting work like Whopper Neutrality and Google Home of the Whopper. Hear from the brand’s CMO Fernando Machado and the agency’s Associate Creative Directors, Juan Javier Peña and Ricardo Casal, on feeling the fear, taking risks and applying a ‘hacker method and mindset’ to create work that enters a specific zeitgeist.
All Worth It: L'Oréal and Dame Helen Mirren Redefine Diversity
In 2016, L’Oréal partnered with the Prince’s Trust to transform self-doubt into self-worth for thousands in the UK – ‘Because you’re worth it’ evolved to become ‘Because we are ALL worth it’. Find out how the heritage beauty brand prioritised emotional truth, celebrated diversity and redefined itself for a new era in a discussion between leaders from L’Oréal, McCann Worldgroup and Oscar-winning actress and brand ambassador Dame Helen Mirren.
Edelman Seminar: An Interview with Will Smith
Actor, filmmaker and musician Will Smith is a rare creative talent whose career defies stereotypes; hard work, infectious charm and innate talent, are the earmarks of his global success. Jackie Cooper, Edelman’s Global Chair, Creative Strategy, sits down with Will Smith to discuss how he combines creative fulfilment with an overall focus on impactful and purpose driven endeavours that go well beyond the world of entertainment.
Heineken: Thirst for Creativity
Authenticity is key in the world of beer, which is full of rich heritage, origins and recipes, and local pride. But if your product never changes, how do you continue to innovate to keep your brand relevant? Learn from the brand’s marketing leaders about the design and innovation culture at the core of Heineken, balancing authenticity and progress to create a global icon.
Intel: Make the Future
In the early 2000s, a once underground DIY tech movement had emerged as a mainstream phenomenon known as the maker culture – a culture with passions including electronics, robotics and 3D printing. CEO & Founder of Not Impossible Labs Mick Ebling and Intel’s Kevin Sellers explore the importance of fostering innovation and the power of democratised, affordable technology to change lives.
Lee Clow and George Lois
Two of the greatest minds in creativity in conversation on the past, present and future of the industry. In a classic talk, Lee Clow, at the time Chairman and Global Director of TBWAWorldwide, and art director George Lois (known for his now-iconic work as Esquire’s cover designer in the 60s) share personal stories on what it was like to be at the epicentre of the creative revolution. Take away universal lessons on the creative business from two legends who impacted the industry and influenced culture in ways that can still be felt today.
How are truly innovative ideas – ones that are unlike any that have ever come before – created? In a classic talk from back in 2013, Kentaro Kimura, Co-CEO & Executive Creative Director of Hakuhodo Inc, talks us through “Creative Alchemy”.
Dan Wieden and Sir John Hegarty
Dan Wieden and Sir John Hegarty, two of the industry’s most-celebrated creatives, founded their agencies within days of each other. In a classic talk from back in 2012, they talk about the ideas behind their bravest work and their commitment to unconventional creativity.
Godmother of punk and music legend, Patti Smith, in conversation with Tim Mellors back in 2011 on her unwavering commitment and passion for creative expression. A relevant lesson in the sense of awe, unity and kinship at the heart of Patti's performance, and why creativity is always 'for the people'.
Sir Ken Robinson
In this classic talk, Sir Ken Robinson reminds us that ‘The great challenge for creativity is to question things that are obvious, things you take for granted’. Learn about the relationship between creativity, imagination and innovation and expand your creative capacity.