Within days we had a viable design that we felt good about sharing with the world. Our hope was that others could help us to improve it. We knew we had an idea that matters when people took a moment from what must be the most demanding time of their careers to listen, comment, advise, connect and straight up egg us on to make it happen. It took TBWA\’s Chief Executive Officer Rob Schwartz all but a minute to raise his hand and ask “How can I help?”. Same with Mark Read at WPP who—in a flash—put us together with Nathan Martin at innovation studio Deeplocal.
Chris Adams at Superconductor, Tony Waissmann at Geometry, and Siobhan McCafferty at smresp.com have also been great connectors. And, people like Rob Reilly and Per Pedersen have been solid sounding boards. It’s a testament to the creative industry’s heart, warmth, and ability to pull together.
Thanks to them (and a growing list of people around the world) ‘A Mask For All’ is being downloaded and printed in Europe, UK, LATAM and across the US, and new requests continue to arrive every day.
It is not meant to be a replacement for a sanctioned N95 respirator or procedure mask. But at a time when authorities are so short on proper masks that they have been instructing doctors and nurses on the front lines to use bandanas, it’s certainly better than nothing at all.
It's not perfect, by any means, but it’s a start that is getting better each day. We are currently working on a version that will aid with hearing-impaired patients, for example. We are in this together and we are using creativity to help in whatever way we can.
A Mask For All: amaskforall.com.