Introducing a new space to amplify stories of how quick-thinking, acts of kindness, invention and compassion are being employed in real-time to solve some of the issues we’re collectively facing in this new reality
Creativity is more important than ever before, but it’s not easy to be creative under confines like the ones we face today. We’re going to be sharing useful talks, Lion-winning work and inspiring stories from the creative community around the world.
So far, our community has sent us stories from around the globe of how creativity is being applied to respond to shifting consumer behaviour, rapidly changing circumstances and a period of extended isolation. And, of course, we’re here to offer timely lessons from the past ten years that highlight the enduring power of creativity.
In Egypt, 49.7% of adults used an ad blocker in the past month. So did 52.4% in Saudi Arabia and 49.1% in the UAE. For marketers in MENA, there’s rising concern that ad spend is no longer driving brand growth. A special report looks at how WARC's global guidelines for effectiveness apply in the region. Understand how to invest for growth, balance your spend, plan for reach, find the creative heart and tackle barriers to recognition.
A Cannes Lions original report reflects on the eternal appeal of great stories and offers expert guidance for creative storytelling strategies. In the face of profound change, great storytelling remains fundamental to creativity. But, in truth, the only stories that matter are those that are going to be retold.
We are making our creative intelligence platform, The Work, available to all university students. During this period of isolation, it’s so important that we continue to develop our future talent and provide better access to learning tools.