Each year, much interest is focused on the winners of Cannes Lions. The global campaigns, agencies, clients, networks and countries that have been successful are given a worldwide platform.
But before there are winners, there’s judging.
Enormous consideration is given to who will judge the work and how. The high calibre of our juries is matched by the high standards that we hold them to and the rigorous processes they undertake.
This is what sets Cannes Lions apart and ensures it continues to be the most respected creative accolade.
Judging consists of three rounds involving viewing, voting, discussion and awarding of Lions.
In the first round, judges consider and score each entry on a scale of one to nine based on whether they consider it a shortlist candidate. The second round is a review where judges will consider whether entries on this provisional Shortlist are worthy of being Shortlisted only, a possible winner or a definite winner. Typically about ten per cent of entries will make it to this stage.
In the final round, guided by the Jury President, judges review and debate entries before voting on whether they consider each a Gold, Silver or Bronze Lion winner, or Shortlist only. It takes a two-thirds majority vote to claim a Lion and only about 3% of entries will do so.
After voting, results are read out and juries confirm the decisions. Candidates for Grand Prix, selected from among Gold Lion winners, are also identified and further discussion follows before a last vote to determine the Grand Prix winner. Entries for public awareness messages, non-profit organisations and charities aren’t eligible in their Lion, but will be considered for the Cannes Lions and Lions Health Grands Prix for Good. As Film Craft and Innovation awards are judged on the merit of the craft/ technology behind the idea, they are an exception to this rule. All Gold Lion winners from the Film Craft and Innovation Awards are eligible to win the Grand Prix within their own Lion.