D01. Retail Environment & Design
Demonstrating a new or developed design and construction of a permanent retail space. Consideration will be placed on the functionality in relation to the product or service being sold, presentation of the client’s brand values and ease of sale. Entries in this category may include any type of permanent retail space e.g. department and specialist stores, banks, salons etc.
D02. Retail Installation & Experience NEW
Demonstrating a new or developed design and construction of a disruptive, temporary retail space. Consideration will be placed on the functionality to the product or service being sold, level of customer engagement, presentation of the client’s brand values and ease of sale. Entries in this category may include any temporary retail spaces. E.g. pop-up stores, seasonal displays and mobile demo units.
D03. Point of Sale Consumer Touchpoints & In-store Collateral NEW
In-store communications in order to drive immediate sales including: posters, on-shelf communication, digitally integrated POS, cardboard POS, visual merchandising & retail fixtures, product displays, shopping bags, gift wrapping, catalogues and other post-purchase collateral. Entries musts show the work within the sales environment.
D04. Live Events
Focus on the narrative and storytelling elements throughout an event rather than the space itself. Event types such as athletic events, promotional events, festivals. The elements of focus include the programme, film content, sound, lights, guests, script, performance, hosts and use of product, all of which play a part in the holistic journey of the event.
D05. Spatial & Sculptural Exhibitions and Experiences NEW
Exhibitions / experiences that make use of community & public spaces. Focus will be placed on the enhancement of environmental space within the public domain, and how the space is curated to enhance the experience of the attendee.
D06. Wayfinding & Signage
The design of digital/non-digital wayfinding & signage systems for the enhancement of environmental and brand experience. Focus will be placed on the seamless brand experience, crowd direction and navigation. Including public signs, residential, smart maps, use of geo & iBeacons, office, exhibition, event and festival signage.