Film Lions Categories

A. TV / Cinema Film: Sectors

A01. Food & Drink
All food and drinks.

A02. Other FMCG
Beauty, cleaning products, other household goods, other FMCG.

A03. Healthcare
Pharma, OTC drugs, wellness.

A04. Consumer Durables
Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.

A05. Automotive
Vehicles, other automotive.

A06. Retail
Retail, eCommerce, restaurants, fast food.

A07. Travel
Travel, tourism, transport.

A08. Leisure
Live events, museums & galleries, gambling, sports, gaming, other recreation.

A09. Media / Entertainment
Music, film, television, publications & media, books, news, digital platforms, other media.

A10. Consumer Services / Business to Business
Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate comms.

A11. Not-for-profit / Charity/ Government
Government, public information, other not-for-profit, military, charities, non-profit.

A12. Corporate Social Responsibility (CSR) / Corporate Image
Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. Corporate Image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.

B. Online Film: Sectors

B01. Food & Drink
All food and drinks.

B02. Other FMCG
Beauty, cleaning products, other household goods, other FMCG.

B03. Healthcare
Pharma, OTC drugs, wellness.

B04. Consumer Durables
Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.

B05. Automotive
Vehicles, other automotive.

B06. Retail
Retail, eCommerce, restaurants, fast food.

B07. Travel
Travel, tourism, transport.

B08. Leisure
Live events, museums & galleries, gambling, sports, gaming, other recreation.

B09. Media / Entertainment
Music, film, television, publications & media, books, news, digital platforms, other media.

B10. Consumer Services / Business to Business
Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate comms.

B11. Not-for-profit / Charity / Government
Government, public information, other not-for-profit, military, charities, non-profit.

B12. Corporate Social Responsibility (CSR) / Corporate Image
Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. Corporate Image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.

C. Viral Film

C01. Viral Film
Films created with the primary intention of being shared and/or user-distributed online.

D. Screens & Events

D01. Screens & Events
Films shown at public and private events (sporting venues, festivals, expos, trade shows, award shows, seminars, internal presentations).

D02. Micro-film
Short-form films including those made for online platforms such as Facebook, Snapchat, Instagram etc.

D03. 360° & VR Film
Video and computer generated content created for immersion and/or interaction. Entries can include 360° live action photography or explorable digital simulations.

E. Innovation in Film

E01. TV / Cinema Film
Creative and/or innovative use of TV/Cinema to communicate a brand’s message.

E02. Online & Viral Film
Creative and/or innovative use of Online Film to communicate a brand’s message.

E03. Screens & Events
Creative and/or innovative use of Film content shown at public and private events to communicate a brand’s message.

F. Culture & Context 

F01. Local Brand NEW
Campaigns for brands distributed in a single locality or market which resonated with a specific target audience.

F02. Challenger Brand NEW
Celebrating the success of disruptive, game-changing work for an aspiring brand that uses progressive thinking and innovative creativity to challenge the status quo.

F03. Single-market Campaign NEW
Campaigns that aired or ran in a single country / region / market. Entries should describe how the campaign was designed for the specific target market.

F04. Social Behaviour & Cultural Insight NEW
Campaigns inspired by a specific audience / community, hinging on identifiable social behaviour or cultural insights.

F05. Breakthrough on a Budget NEW
Strategic and creative use of modest budgets and/or resources to create maximum impact.

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