The Reach Track is all about insight, strategy and planning, enabling brands to effectively engage consumers at scale. The Awards celebrate world-class work that demonstrates how brands are cutting through and measuring success, amid the ongoing battle for attention. On the Festival stages explore how data, research and insight are behind truly powerful and intelligent creative communications.
Tracey Follows, Founder, Futuremade, is this year's Track Ambassador.
Reach Track Ambassador & Creative Strategy Lions Jury President
With Reach Track Ambassador Tracey Follows' content selection
Celebrating the interplay of ideas and information.
Celebrating the craft of strategic and creative communication.
Celebrating the context of creativity. Entries will need to demonstrate the creative implementation of ideas through the use of media.
Celebrating creative social thinking and strategic influencer marketing solutions.
Celebrate response-driven and response-driven creativity.
Celebrating the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.