Entries will need to demonstrate a blend of short-term tactics and long-term brand building strategies that connect with customers, improve brand health and ultimately drive growth.
A number of criteria will be considered during judging and weighted as follows: 30% creative Idea; 20% strategy; 30% execution; 20% results..
There is no overall limit to how many times the same piece of work can be entered into B2B Lions as long as the categories chosen are relevant.
However, the same piece of work can only enter in either section 'A. Services' or section 'B. Products'