Brand Experience & Activation  Lions Categories

A. Brand Experience & Activation: Sectors

A01. Food & Drink
A02. Other FMCG
A03. Healthcare
A04. Consumer Durables
A05. Automotive
A06. Retail
A07. Travel
A08. Leisure
A09. Media / Entertainment
A10. Consumer Services / Business to Business
A11. Not-for-profit / charity / government
A12. Corporate Social Responsibility (CSR) / Corporate Image

B. Touchpoints & Technology

B01. Social Engagement & Integration for Live Experience
B02. Use of Mobile
B03. Use of Website / Microsites NEW
B04. New Realities & Voice-activation NEW
B05. Branded Games NEW
B06. Digital Installations
B07. Tangible & Spatial Technology
B08. Interactive Brand Video
B09. Tech-led Brand Experience
B10. Cross-platform Digital Experience NEW

C. Retail Experience & Activation

C01. Customer Retail / In-store Experience
C02. Retail Promotions & Competitions
C03. Loyalty Programmes NEW
C04. End to End Customer Journey NEW

D. Excellence in Brand Experience

D01. Live Brand Experience or Activation NEW
D02. Guerilla Marketing & Stunts NEW
D03. Brand-owned Experiences
D04. Sponsorship & Brand Partnership
D05. Launch / Re-launch
D06. 360 Integrated Brand Experience NEW

E. Culture & Context

E01. Local Brand NEW
E02. Challenger Brand NEW
E03. Single-market Campaign NEW
E04. Social Behaviour & Cultural Insight NEW
E05. Breakthrough on a Budget NEW

Get the Entry Kit

For full Category listings and selection of handy materials to guide you through the entry process.