Impact

Awards track

Navigate Impact with John Seitfert  

The Impact Track recognises the commercial techniques used to measure creative branded communications and drive results. The Awards are home to the Creative Effectiveness Lion, the only global effectiveness award. On the Festival stages, leading marketers, brand managers and CMOs of the biggest and most profitable brands, will discuss performance, effectiveness and ROI.

John Seitfert, Chief Executive, Worldwide, Ogilvy, is the inaugural Track Ambassador.

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“The Impact Track is not just about the quality of ideas, but what the work creates in the marketplace in terms of engagement.”

John Seitfert
Chief Executive, Worldwide, Ogilvy
Impact Track Ambassador & Creative Effectiveness Lions Jury President

Key Dates