Creative Effectiveness Lions Categories

A. Creative Effectiveness

A01. Creative Effectiveness
A02. Creative Effectiveness for Charity/Non-profit
A03. Multi-market Creative Effectiveness
A04. Collaborative Creative Effectiveness
A05. Long -term Creative Effectiveness

B. Culture & Context

B01. Local Brand NEW
B02. Challenger Brand NEW
B03. Single-market Campaign NEW
B04. Social Behaviour & Cultural Insight NEW
B05. Breakthrough on a Budget NEW

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