Direct Lions Categories

A. Direct: Sectors

A01. Food & Drink
A02. Other FMCG
A03. Healthcare
A04. Consumer Durables
A05. Automotive
A06. Retail
A07. Travel
A08. Leisure
A09. Media / Entertainment
A10. Consumer Services / Business to Business
A11. Not-for-profit / Charity / Government
A12. Corporate Social Responsibility (CSR) / Corporate Image

B. Channels

B01. Mailing
B02. Use of Ambient Media: Small Scale
B03. Use of Ambient Media: Large Scale
B04. Use of Broadcast
B05. Use of Print / Outdoor

C. Data & Technology

C01. Data Strategy
C02. Data-driven Targeting
C03. Use of Real-time Data
C04. New Realities & Voice-activation NEW
C05. Digital Installations & Interactive Screens NEW
C06. Use of Other Technology NEW

D. Digital & Social

D01. Use of Digital Platforms
D02. Use of Mobile
D03. Use of Social Platforms
D04. Real-time Response
D05. Co-creation & User Generated Content

E. Excellence in Direct

E01. Copywriting
E02. Art Direction / Design
E03. Experience Design
E04. Launch / Re-launch
E05. Personalised Campaigns

F. Culture & Context

F01. Local Brand NEW
F02. Challenger Brand NEW
F03. Single-market Campaign NEW
F04. Social Behaviour & Cultural Insight NEW
F05. Breakthrough on a Budget NEW

Get the Entry Kit

For full Category listings and selection of handy materials to guide you through the entry process.