Media Lions Categories

A. Media: Sectors

A01. Food & Drink
A02. Other FMCG
A03. Healthcare
A04. Consumer Durables
A05. Automotive
A06. Retail
A07. Travel
A08. Leisure
A09. Media / Entertainment
A10. Consumer Services / Business to Business
A11. Not-for-profit / Charity / Government
A12. Corporate Social Responsibility (CSR) / Corporate Image

B. Channels

B01. Use of TV & Other Screens
B02. Use of Audio Platforms
B03. Use of Print / Outdoor
B04. Use of Ambient Media: Small Scale
B05. Use of Ambient Media: Large Scale
B06. Use of Events
B07. Use of Stunts
B08. Use of Digital Platforms
B09. Use of Mobile
B10. Use of Social Platforms
B11. Use of Technology

C. Data

C01. Use of Data-driven Insight
C02. Use of Real-time Data
C03. Data-driven Targeting

D. Branded Content & Entertainment

D01. Use of Brand or Product Integration into a Programme or Platform
D02. Use of Branded Content Created for Digital or Social

E. Excellence in Media

E01. Excellence in Media Insights & Strategy
E02. Excellence in Media Planning
E03. Excellence in Media Execution
E04. Use of Integrated Media

F. Culture & Context

F01. Local Brand NEW
F02. Challenger Brand NEW
F03. Single-market Campaign NEW
F04. Social Behaviour & Cultural Insight NEW
F04. Breakthrough on a Budget NEW

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