PR Lions Categories

A. PR: Sectors

A01. Food & Drink
A02. Other FMCG
A03. Healthcare
A04. Consumer Durables
A05. Automotive
A06. Retail
A07. Travel
A08. Leisure
A09. Media / Entertainment
A10. Consumer Services / Business to Business
A11. Not-for-profit / Charity / Government

B. Digital & Social

B01. Mobile & Apps
B02. Social Community Building & Management
B03. Real-time Response
B04. Co-creation & User Generated Content
B05. Innovative Use of Social Media
B06. Websites & Microsites

C. Insights & Measurments

C01. Research Data Analytics & Insight Generation
C02. PR Effectivesness

D. Techniques

D01. Media Relations
D02. Use of Events & Stunts
D03. Use of Celebrity, Influencers & Key Opinion Leaders
D04. Launch / Re-launch
D05. Brand Voice & Strategic Storytelling
D06. Content-led Engagement & Marketing
D07. Use of Technology

E. Excellence in PR

E01. Corporate Image, Communication & Reputation Management
E02. Public Affairs & Lobbying
E03. Crisis Communications & Issue Management
E04. Corporate Social Responsibility
E05. Internal Communications & Employee Engagement
E06. Sponsorship & Brand Partnership
E07. Multi-market Campaign

F. Culture & Context

F01. Local Brand NEW
F02. Challenger Brand NEW
F03. Single-market Campaign NEW
F04. Social Behaviour & Cultural Insight NEW
F04. Breakthrough on a Budget NEW

Get the Entry Kit

For full Category listings and selection of handy materials to guide you through the entry process.