Cannes Lions Awards Live Briefing: Creative Effectiveness 

The Creative Effectiveness Lions are the global benchmark for creative work that drives long term business impact and commercial success.

Work which won a Lion or was shortlisted at Cannes Lions in 2017, 2018 or 2019 is eligible to be entered to the Creative Effectiveness Lions.

In 2021 there is an evolved entry format. This new format takes principles from the Creative Effectiveness Ladder created by LIONS and WARC, a tool and white paper which created a shared language for Creative Effectiveness measurement.

Hosted by Orla Kinsella, Product Development Lead and Nic Lobo, Awards Manager, this Live Briefing guides you through everything you need to know about the refreshed Creative Effectiveness Lions.


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