The global benchmark for creative excellence
There's an amazing story behind every piece of work that wins a Lion. Our case studies explore these stories, revealing what goes into the world's best creative communications. And what happens after you win a Lion.
Celebrating commercial creative effectiveness and the techniques used to measure and impact branded communications.
Showcasing the conception and application of product development, and the new data-driven, tech-enabled creativity re-shaping the conversation between brand and consumer.