The Creative Brand Marketer Pass was created to help marketers manage their time, meet the right people and be in the right rooms – helping you build a better network, and ensuring you get the very best from your pass.
Exclusive networking. Expand your network with like-minded creative brand marketers at a dedicated event. Fast-tracking inspiration, upskilling and a wider perspective.
Private screening of Lion-winning work. One of our Jurors will walk you through winning work from this year’s Awards. Exploring the best in creativity, with the opportunity to ask questions of what it takes to deliver the most celebrated creative work in the world.
Tailored Festival itinerary. We’ll give you a recommended itinerary built with brand marketers in mind. Offering the very best the Festival has to offer you.
VIP access to LIONS Marketers. Our dedicated marketer community meets digitally quarterly; and in person every June in Cannes. You’ll be on the front row of the discussion with VIP seating at this year’s meeting.
Post-Festival digital debrief. Keeping track of everything you learn at the Festival is difficult, so we’ll do it for you. In a session with our senior team, we’ll break down the most impactful creative trends, techniques and strategies identified at Cannes Lions 2023 – helping you prepare for the trends shaping the future of creativity
Creative Impact. Co-curated with WARC, the authority in marketing effectiveness, this stream of stage content is all about uncovering the role of creativity in building sustainable business growth and navigating the extreme pressures your marketing budgets face.
Fernando Machado, Chief Marketing Officer, Activision Blizzard
Serial Lion winner Fernando Machado brings you a masterclass to help you reframe the way you do marketing today, a bespoke and exclusive feature of the Creative Brand Marketers pass. “Not Marketing” is a masterclass in marketing that is not marketing; Fernando will lean upon his extensive experience producing out-of-the-box, original work for brands such as Dove, Vaseline, Burger King, Popeyes and Activision Blizzard to provide insight and advice on how to make groundbreaking work happen. From selecting an agency and finding an insight, to briefing and evaluating work, and all the elements in between, Fernando will share his framework and advice on what works best. A chance to hear the lessons from, and pose questions to one of the best in the business.