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Creative Brand Marketer Pass

Get the most out of the Festival. All the benefits of the Complete Gold Pass, plus key learnings, insights and exclusive access – tailored specifically to marketers.

Creative Brand Marketer €6,495 + TVA    Add to basket

More than 13,000 delegates from over 100 countries, 280 brands and 600 agencies descend on Cannes Lions every year.

The Creative Brand Marketer Pass was created to help marketers manage their time, meet the right people and be in the right rooms – helping you build a better network, and ensuring you get the very best from your pass.

You'll benefit from

Exclusive networking. Expand your network with like-minded creative brand marketers at a dedicated event. Fast-tracking inspiration, upskilling and a wider perspective.

Private screening of Lion-winning work. One of our Jurors will walk you through winning work from this year’s Awards. Exploring the best in creativity, with the opportunity to ask questions of what it takes to deliver the most celebrated creative work in the world.

Tailored Festival itinerary. We’ll give you a recommended itinerary built with brand marketers in mind. Offering the very best the Festival has to offer you.

VIP access to LIONS Marketers. Our dedicated marketer community meets digitally quarterly; and in person every June in Cannes. You’ll be on the front row of the discussion with VIP seating at this year’s meeting.

Post-Festival digital debrief. Keeping track of everything you learn at the Festival is difficult, so we’ll do it for you. In a session with our senior team, we’ll break down the most impactful creative trends, techniques and strategies identified at Cannes Lions 2023 – helping you prepare for the trends shaping the future of creativity

Creative Impact. Co-curated with WARC, the authority in marketing effectiveness, this stream of stage content is all about uncovering the role of creativity in building sustainable business growth and navigating the extreme pressures your marketing budgets face.

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Plus access to…

  • All Cannes Lions talks and award shows in person
  • Digital on-demand access to all talks post-Festival
  • Our exclusive marketer networking event
  • A private tour of Lion-winning work
  • A tailored Festival itinerary
  • VIP seating at the invite-only LIONS Marketers meeting
  • A post-Festival digital insight debrief
  • The ClubHouse inside the festival venue
  • Priority access to the Closing Party | Friday 23 June
  • Priority access to the Lumiere and Debussy talks and awards shows
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Benefit from…

  • Complimentary food and drink at the ClubHouse
  • Fast-track badge collection
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More to enjoy…

  • Entry to Sponsored Cabanas and Connections Lounge
  • Access to selected events at the Festival Fringe
  • Daily happy hour networking drinks
  • The Official Festival App
  • Access to The Work for the duration of the Festival
  • Complimentary Wi-Fi across the city
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Who’s it for?

Brand Marketers – of all levels – ready to unlock the power of creativity and drive business progress.

'Not Marketing' Masterclass

Fernando Machado headsho220

Fernando Machado, Chief Marketing Officer, Activision Blizzard

Serial Lion winner Fernando Machado brings you a masterclass to help you reframe the way you do marketing today, a bespoke and exclusive feature of the Creative Brand Marketers pass. “Not Marketing” is a masterclass in marketing that is not marketing; Fernando will lean upon his extensive experience producing out-of-the-box, original work for brands such as Dove, Vaseline, Burger King, Popeyes and Activision Blizzard to provide insight and advice on how to make groundbreaking work happen. From selecting an agency and finding an insight, to briefing and evaluating work, and all the elements in between, Fernando will share his framework and advice on what works best. A chance to hear the lessons from, and pose questions to one of the best in the business.