What’s front of mind for the Cannes Lions audience this year? These are the key topics you can expect to hear about across every Talk, Q&A and workshop.
Impactful creativity
What’s the role of creativity in driving business value, growth and problem-solving – especially in an economic downturn?
How can you balance long-term branding building with short-term tactical investments?
Taking risks
How to build a brave creative culture, and empower your talent to be brave during an economic crisis.
What are the secrets to building a transparent and trusting client-agency relationship?
Must-have skills
How does your talent need to develop in the next five years?
The ability to persuade, innovating at speed, embedding AI into the process, collaboration – what will be the key skills needed to not just creatively survive, but thrive?
Innovation: what’s hype & what’s must-have?
Web3, the metaverse, NFTs: how do they make sense and add value to your brand?
What’s next for creativity in the gaming ecosystem?
The rise of the creator economy
How to succeed in influencer marketing – why community is key.
What are the challenges and opportunities in the creator economy?