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Festival Themes

What’s front of mind for the Cannes Lions audience this year? These are the key topics you can expect to hear about across every Talk, Q&A and workshop.

Impactful creativity

  • What’s the role of creativity in driving business value, growth and problem-solving – especially in an economic downturn?
  • How can you balance long-term branding building with short-term tactical investments?

Taking risks

  • How to build a brave creative culture, and empower your talent to be brave during an economic crisis.
  • What are the secrets to building a transparent and trusting client-agency relationship?

Must-have skills

  • How does your talent need to develop in the next five years?
  • The ability to persuade, innovating at speed, embedding AI into the process, collaboration – what will be the key skills needed to not just creatively survive, but thrive?

Innovation: what’s hype & what’s must-have?

  • Web3, the metaverse, NFTs: how do they make sense and add value to your brand?
  • What’s next for creativity in the gaming ecosystem?

The rise of the creator economy

  • How to succeed in influencer marketing – why community is key.
  • What are the challenges and opportunities in the creator economy?