How I Make Big-Feeling Ads with Small Budgets

Most of Grace Wells’s best-performing videos were shot in her home studio using whatever lights and props she already owned. And somehow, those videos regularly outperform campaigns that cost 100 times more.

This talk is a look at how that actually works in practice. Grace will walk through the way she approaches everyday products, how she builds a visual world around them and the tiny decisions that make something feel premium even when the setup is extremely simple.

She’ll share a few real examples: what she tried, what failed, what saved the idea. And how leaning into limitations has made her work better, not worse.

• How to use constraints to improve creative instead of restricting it?
• What is a simple framework for building product-forward creative with personality?
• How to make content feel elevated with small, intentional choices?