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This is Lions Entertainment

21 - 22 June 2017

Main partner:

Lions Entertainment is about the future of entertainment, and the role that brands will play within it. It’s where everyone, from record label execs to influencers, TV development teams to sports promoters, talent managers and more, meet the brands and creatives who will be their collaborators. .

Building brands in popular culture

The entertainment model is evolving. How entertainment is funded, distributed and consumed is changing rapidly. The future of entertainment is bright, but uncertain. Who will win and who will lose?

Forward-thinking people from across the entertainment, commercial and creative communities are inventing new ways to leverage the power of popular culture to build brands. They represent talent and entertainment franchises as well as labels, studios, platforms and publishers.

Over two days during the Cannes Lions International Festival of Creativity, the whole industry comes together at Lions Entertainment to create culture that drives commercial impact. Film producers, record label execs, TV commissioners, sports promoters and gaming entrepreneurs rub shoulders with forward-thinking brands and a new breed of creatives. The future of entertainment is invented.

"This is not entertainment for entertainment's sake. This is entertainment to drive brands and business."
Jae Goodman, Chief Creative Officer, Co-Head, CAA Marketing

Lions Entertainment Themes

This is the Cannes Lions for the entertainment industry. It’s about building fans and creating culture. Be prepared to step into a whole new world and explore:
  • Entertainment Brands as broadcasters, talent as rights holders and distributors as content creators Exploring this everchanging landscape with today’s and tomorrow’s biggest players
  • Entertainment Winning the attention war Evolving entertainment models in the era of infinite choice
  • Entertainment Raising the bar Enhancing entertainment experiences to win fans and shape cultural conversations
  • Entertainment Funding the way forward Defining the new business and creative models powering entertainment, from creation through to distribution
  • Entertainment Curated trend showcases Everything you need to know about what’s now and what’s next, from those in the know
  • Entertainment Live performances From some of the world’s hottest talent, hailing from across the entertainment spectrum.

2017 Speakers

Everyone from film directors and YouTube creators to chief brand officers and entertainment executives share their opinions and experiences live onstage. The talks are designed to question, motivate and challenge the industry to greater heights and show how ideas can be practically applied to create captivating entertainment. Speakers appearing this year include: 

A$AP Rocky

Entertainer; Creative Director

Russell Simmons

Entrepreneur, author, activist and philanthropist

Ellie Goulding

Artist, Universal Music Group

Jeffrey Katzenberg

Partner, WndrCo

Gabourey Sidibe

Actress, Director

Jason Reitman

Award-Winning Producer and Director

Catherine Balsam-Schwaber

Chief Content Officer, Mattel

Nick Jonas

Singer/Songwriter, Universal Music Group

Arta Dobroshi

Actress and Filmmaker

Amy Emmerich

Chief Content Officer

Arman Alizad

Adventurer, Journalist
Armanin maailma Oy

Sam Spiegel

Composer , Squeak E Clean Productions

Khuli Chana

Musician and Record label owner, Khuli Chana Holdings

Ryan Seacrest

Radio/TV Host & Producer, iHeartMedia

Tom Calderone

Global Head of Spotify Studios , Spotify

Steven Gerrard

Coach and former Player, Liverpool FC

Claire Dixon

VP, Global Communications

Dmitry Tutkov

Creative Director

Heather Falconer

Editor-in-Chief, Spindle Magazine

Lisa Sugar

Co-founder, POPSUGAR

Matt Lieber

President, Co-founder
Gimlet Media

Oleg Barinboim


Peter Grasse

Executive Producer
Dictionary Films Tokyo

Tankut Karahan

Dogan TV Holding

Trygve Jensen


Connections that drive collaboration

From specially curated Meet Ups that bring together those with similar business interests to after parties and chill-out zones on the Cannes Lions Beach, there are plenty of opportunities to hang out with friends and meet new people. Here’s a taster: 


Dot Dot Dot at Lions Entertainment

Dot Dot Dot are bringing the anti-conference spirit to Lions Entertainment - where original members of the group will be joined by guests to discuss some of the challenges facing the sector.

Meet Ups and Moderated Roundtables

Hosted by industry leaders, a series of organised networking sessions give you the opportunity to meet new and like-minded people in a relaxed and friendly setting. 

The Festival Fringe

Official Festival partners from Spotify to Twitter host events around town, open to you across the two days. 

Awards Show and After Party

 Join your peers from across the entertainment world to celebrate the year’s best work and meet new people with a drink in hand on 22 June.
"When you have the whole industry together for a week, a lot of things happen that are unscripted and that's what keeps things creative."
Rishi Malhotra, Co-founder, CEO, Saavn

The Awards

Two dedicated Lions honour captivating content that turns consumers into fans, as well as work that creatively uses and distributes music.
  • Entertainment Entertainment Lions The Entertainment Lions showcase work that elevate branded content into the cultural mainstream, communicating a brand message or connecting with consumers in a new way.
  • Entertainment for Music Entertainment Lions for Music The Entertainment Lions for Music honour original production, promotion or distribution of music for brands, where a recording artist or platform is used to communicate with consumers.

The Juries

The Lion is one of the world’s most highly coveted creative accolades. Two specialist Lions shine the spotlight on content that captivates and turns consumers into dedicated fans, as well as work that creatively uses and distributes music.
"The Lions Entertainment are the most essential reinvention of what we do. We may not have all the answers yet, but by allowing the winners to speak, the path will reveal itself."
PJ Pereira, Co-Founder & Chief Creative Officer, Pereira & O'Dell

The Entertainment Lions

The Entertainment Lions jury includes leaders and creators from the top of the industry, from musicians to directors and representatives from the world’s biggest brands and agencies.

President: PJ Pereira

Co-Founder & Chief Creative Officer, Pereira & O'Dell

Al MacCuish

Chief Creative Officer & Co-Founder, Sunshine, United Kingdom

Amanda Hill

Chief Marketing Officer, A+E Networks, United States

Carol Goll

Partner and Head of Global Branded Entertainment, ICM Partners, Global

Gabor Harrach

Television & Digital Media Executive, Formerly Red Bull , United States

Jason Xenopoulos

CEO & Chief Creative Officer, VML South Africa, South Africa

Jules Daly

President, RSA Films, Global

Julian Jacobs

Co-Head, UTA Marketing, United Talent Agency, United States

Luciana Olivares

Content & Strategy Director, Latina Media, Peru

Marcelo Pascoa

Global Creative Director, Coca-Cola, Global

Marissa Nance

Managing Director, Strategic Partnerships & Multicultural Content Marketing, OMD, United States

Misha Sher

VP, Sport & Entertainment, Mediacom Worldwide, Global

Monica Chun

EVP, Chief Operating Officer, PMK*BNC, United States

Pelle Sjoenell

Worldwide Chief Creative Officer, Bartle Bogle Hegarty, Global

Ricardo Dias

VP Marketing, Middle Americas, Anheuser-Busch InBev, Mexico

Samantha Glynne

Global Vice President Branded Entertainment, FremantleMedia, Global

Steven Kalifowitz

Director, Brand Strategy, Twitter, JAPAC

Tim Ellis

EVP, Chief Marketing Officer, Activision, Inc., Global

Toan Nguyen

Partner/Executive Consulting Director, Jung von Matt/SPORTS, Germany

Tomoya Suzuki

CEO, Creative Producer, STORIES LLC, Japan
"This is what the 2017 Cannes Lions Entertainment for Music is all about - celebrating the virtuous circle of creativity that exists between artists, brands and fans."
Olivier Robert-Murphy, Global Head of New Business, Universal Music Group

The Entertainment Lions for Music Jury

The Entertainment Lions for Music jury brings together some of the industry’s most highly-regarded specialists and creators – all of whom understand the power of music in creating breakthrough content.

President: Olivier Robert-Murphy

Global Head of New Business, Universal Music Group, Global

Caroline Reason

Music Partnerships Executive, CAA, United Kingdom

Chris Buseck

Composer, Supreme Music, Germany

Fabrice Brovelli

Vice President, BETC, France

Juan Woodbury

Director of HKX / SVP, Executive Producer, Leo Burnett, United States

Lori Feldman

EVP Strategic Marketing, Warner Bros. Records, United States

Marcus Peterzell

EVP, Entertainment, Ketchum, United States 

Matt Eastwood

Worldwide Chief Creative Officer, J. Walter Thompson, Global

Paulette Long OBE

Music Publisher, Board Director, Consultant, Mentor & Speaker, Music Business Mentors Ltd, United Kingdom

Wyclef Jean

Artist, Musician, Producer, Composer, Heads Music, Global

The 2016 winners

More than 90 campaigns leading the way in elevating content into the cultural mainstream were recognised and celebrated at the Festival for their creative vision and achievement. You can see every winner with complete credits in the Cannes Lions Archive.

The Displaced

The Entertainment Grand Prix for The New York Times and VRSE.works


Entertainment Lion for Music Grand Prix for Beyoncé and Pretty Bird

Home for Christmas

Entertainment Lion for Music Grand Prix for Deka Zentrale AG& Co. KG. and Jung von Matt