Lions Entertainment is about the future of entertainment, and the role that brands will play within it. It’s where everyone, from record label execs to influencers, TV development teams to sports promoters, talent managers and more, meet the brands and creatives who will be their collaborators.
The entertainment model is evolving. How entertainment is funded, distributed and consumed is changing rapidly. The future of entertainment is bright, but uncertain. Who will win and who will lose?
Forward-thinking people from across the entertainment, commercial and creative communities are inventing new ways to leverage the power of popular culture to build brands. They represent talent and entertainment franchises as well as labels, studios, platforms and publishers.
Over two days during the Cannes Lions International Festival of Creativity, the whole industry comes together at Lions Entertainment to create culture that drives commercial impact. Film producers, record label execs, TV commissioners, sports promoters and gaming entrepreneurs rub shoulders with forward-thinking brands and a new breed of creatives. The future of entertainment is invented.
"This is not entertainment for entertainment's sake. This is entertainment to drive brands and business."
This is the Cannes Lions for the entertainment industry. It’s about building fans and creating culture. Be prepared to step into a whole new world and explore:
Brands as broadcasters, talent as rights holders and distributors as content creators
Exploring this everchanging landscape with today’s and tomorrow’s biggest players
Winning the attention war
Evolving entertainment models in the era of infinite choice
Raising the bar
Enhancing entertainment experiences to win fans and shape cultural conversations
Funding the way forward
Defining the new business and creative models powering entertainment, from creation through to distribution
Curated trend showcases
Everything you need to know about what’s now and what’s next, from those in the know
From some of the world’s hottest talent, hailing from across the entertainment spectrum.
Everyone from film directors and YouTube creators to chief brand officers and entertainment executives share their opinions and experiences live onstage. The talks are designed to question, motivate and challenge the industry to greater heights and show how ideas can be practically applied to create captivating entertainment. Speakers appearing this year include:
From specially curated Meet Ups that bring together those with similar business interests to after parties and chill-out zones on the Cannes Lions Beach, there are plenty of opportunities to hang out with friends and meet new people. Here’s a taster:
Join your peers from across the entertainment world to celebrate the year’s best work and meet new people with a drink in hand on 22 June.
"When you have the whole industry together for a week, a lot of things happen that are unscripted and that's what keeps things creative."
Rishi Malhotra, Co-founder, CEO, Saavn
Two dedicated Lions honour captivating content that turns consumers into fans, as well as work that creatively uses and distributes music.
The Entertainment Lions showcase work that elevate branded content into the cultural mainstream, communicating a brand message or connecting with consumers in a new way.
Entertainment Lions for Music
The Entertainment Lions for Music honour original production, promotion or distribution of music for brands, where a recording artist or platform is used to communicate with consumers.
The Lion is one of the world’s most highly coveted creative accolades.
Two specialist Lions shine the spotlight on content that captivates and
turns consumers into dedicated fans, as well as work that creatively
uses and distributes music.
"The Lions Entertainment are the most essential reinvention of what we do. We may not have all the answers yet, but by allowing the winners to speak, the path will reveal itself."
Global Vice President Branded Entertainment, FremantleMedia, Global
Director, Brand Strategy, Twitter, JAPAC
EVP, Chief Marketing Officer, Activision, Inc., Global
Partner/Executive Consulting Director, Jung von Matt/SPORTS, Germany
CEO, Creative Producer, STORIES LLC, Japan
"This is what the 2017 Cannes Lions Entertainment for Music is all about - celebrating the virtuous circle of creativity that exists between artists, brands and fans."
Olivier Robert-Murphy, Global Head of New Business, Universal Music Group
The Entertainment Lions for Music Jury
The Entertainment Lions for Music jury brings together some of the industry’s most highly-regarded specialists and creators – all of whom understand the power of music in creating breakthrough content.
President: Olivier Robert-Murphy
Global Head of New Business, Universal Music Group, Global
Music Partnerships Executive, CAA, United Kingdom
Composer, Supreme Music, Germany
Vice President, BETC, France
Director of HKX / SVP, Executive Producer, Leo Burnett, United States
EVP Strategic Marketing, Warner Bros. Records, United States
EVP, Entertainment, Ketchum, United States
Worldwide Chief Creative Officer, J. Walter Thompson, Global
Paulette Long OBE
Music Publisher, Board Director, Consultant, Mentor & Speaker, Music Business Mentors Ltd, United Kingdom
Artist, Musician, Producer, Composer, Heads Music, Global
More than 90 campaigns leading the way in elevating content into the cultural mainstream were recognised and celebrated at the Festival for their creative vision and achievement. You can see every winner with complete credits in the Cannes Lions Archive.
The Entertainment Grand Prix for The New York Times and VRSE.works
Entertainment Lion for Music Grand Prix for Beyoncé and Pretty Bird
Home for Christmas
Entertainment Lion for Music Grand Prix for Deka Zentrale AG& Co. KG. and Jung von Matt