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INTERNATIONAL FESTIVAL OF CREATIVITY | 17-24 JUNE 2017

Health Marketers Accelerator Programme

Creativity drives business performance, builds brand confidence and delivers better outcomes

In recent years, more and more client companies have been sending their marketers and communicators to Cannes Lions and its specialist events, immersing themselves in the very best in global creativity. Why? Because for marketers today, creativity is an essential business tool.

“It helps to see great work from other companies because it challenges you and inspires you.”
Ukonowa Ojo, Reckitt Benckiser

Whether it’s independent analysis from the Gunn Report and the IPA demonstrating the link between creativity and effectiveness or internal research from McDonald’s showing a 54% higher ROI on Lion-winning campaigns, the statistics bear this out.

The bold thinking that goes into producing creative work is one of the easiest routes to enhancing your corporate reputation. Purposeful, commercial creativity sits at the heart of Lions Health. And as a growing numbers of marketers join us at the event in June, we’ve developed a specialised programme to cater more closely for their specific needs.

The Case of Creativity

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In review: James Hurman proves why creativity matters

In 2016, James Hurman updated his seminal creative effectiveness book The Case for Creativity with new insights and information. We've gathered together clips from his talk launching the update to deliver to demonstrate once and for all the proof that creativity matter.
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In focus: The challenge facing marketers

Whether it's in the healthcare sector or not, many of the challenges facing marketers remain the same. So we've gathered four experts to share their biggest issues and what Cannes Lions does to help them.

The Health Marketers Accelerator Programme

This specially-designed programme is free-to-attend for those registered for Lions Health. It is designed to help client-side marketers get the most out Lions Health. It will guide them through winning work, summarise key information from the stages and demonstrate how they can be applied in organisations around the world. 

Only available to Lions Health delegates, the programme bookends the two-day event and ensures that the life-changing potential of creativity it explores is keenly experienced by those who will drive industry change. Attending will better equip you to channel inspiration into initiatives.

Participants take part in three exclusive sessions:

  • Creativity Matters Session | Sunday 18 June at  09:00
    Hear useful insights and analysis based on research into why creativity matters – for business, for change and for good.
  • Guided exhibition tour  | Sunday 18 June at 14:00
    A member of the Pharma jury will shed light on the year’s most innovative, impactful campaigns and explore industry trends and directions.
  • Post-event workshop | Monday 19 June at 13:00
    World-renowned marketer Jim Stengel will provide a wrap-up of content from Lions Health, highlighting key themes and practical applications.

Learn from a legend

Stengel

Jim Stengel is the former Global Marketing Officer of $76 billion Procter & Gamble, where he oversaw an $8 billion advertising budget and had organizational responsibility for nearly 7,000 people. Highly regarded, his leadership was recognized in 2008 when P&G was honoured as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history.
 
Jim is best known for reinvigorating P&G’s marketing culture. In his seven years as Global Marketing Officer, he personally led the transformation that has firmly established P&G as one of the most admired brand-building companies in the world. P&G sales doubled during Jim’s tenure.
 
One of Jim’s focus areas is to “give back” by inspiring younger people who will be the next generation of professionals in the field of business. In 2009, he was appointed Adjunct Professor of Marketing at the UCLA Anderson School of Management, and taught for four years. Since 2011, Jim has served as Dean of the Young Marketers Academy at the Cannes Lions International Festival of Creativity. In 2013, he pioneered the CMO Accelerator program at the Cannes Lions Festival, and continues to serve as Dean.

Brands at the Festival

You’ll leave Lions Health empowered by creativity, with a clear understanding of its specific applications in pharmaceutical and healthcare communications, and the beginnings of a roadmap for your organisation. Here’s a summary of exactly why it’s worth signing up the 2017 event:
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Insights

In 2017, over 40 sessions and 60 speakers will offer a wide range of relevant content: talks will explore topical issues, dissect the latest trends and illuminate future possibilities for the industry. Focus areas this year include diversity and representation, a question of ethics and the impact of pop culture on healthcare communications, plus much more. 
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Networking

The event is a truly global meeting place, bringing together the people you know and those you want to know in the fantastic setting of the French Riviera. With so many people gathered in Cannes, there are countless formal and informal opportunities for you to meet up, share ideas and do business.
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Celebration

Lions Health celebrates the best work out there. Judged by panels of global industry experts, the Awards Ceremony will bring the healthcare communications industry together to showcase the campaigns using creativity to succeed in the face of strict regulatory frameworks, and set the precedent for work produced over the coming year.

Creativity in healthcare on show

We’re keen to make sure the conversation extends far beyond the event in Cannes. Visit the Stories section of the website throughout the year to find regular analysis, insights and news on the communications industry. Check out a recent article about the new social realities for health here, or our report on the latest trends and opportunities in pharma creativity.

Be part of it

With a number of different pass options to choose from, there should be one to suit your needs. New for this year, the four-day pass will allow you to experience both Lions Health and our specialist event focusing on tech-enabled creativity, Lions Innovation, plus the first four days of Cannes Lions, giving you even more opportunities to get a handle on the creative industries today and where they’re heading. 

Once you have purchased your pass you'll be eligible to sign up to the Health Marketer Accelerator Programme. Place are limited and will be allocated on a first-come, first-serve basis.

If you would like to know more about Lions Health please feel free to get in touch.