Jim Stengel is the former Global Marketing Officer of $76 billion Procter & Gamble, where he oversaw an $8 billion advertising budget and had organizational responsibility for nearly 7,000 people. Highly regarded, his leadership was recognized in 2008 when P&G was honoured as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history.
Jim is best known for reinvigorating P&G’s marketing culture. In his seven years as Global Marketing Officer, he personally led the transformation that has firmly established P&G as one of the most admired brand-building companies in the world. P&G sales doubled during Jim’s tenure.
One of Jim’s focus areas is to “give back” by inspiring younger people who will be the next generation of professionals in the field of business. In 2009, he was appointed Adjunct Professor of Marketing at the UCLA Anderson School of Management, and taught for four years. Since 2011, Jim has served as Dean of the Young Marketers Academy at the Cannes Lions International Festival of Creativity. In 2013, he pioneered the CMO Accelerator program at the Cannes Lions Festival, and continues to serve as Dean.