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The RB & Lions Health Innovation Hack

The Hack is Back

Some of the world's brightest healthcare creatives and innovators are joining R&D and marketing executives from leading consumer health and hygiene company, RB, at Lions Health to pioneer innovative products that tackle the damaging health effects of air pollution. 

They will team up with RB's R&D and marketing experts across innovation, regulatory, packaging and design, product development and medical sciences to go head-to-head in a live innovation challenge. Three teams will be busy working in the days preceding in Lions Health, then bringing their prototypes to the stage at the Festival!

Ideas will be presented and judged onsite by a panel featuring Roberto Funari - RB's Executive Vice President, Category Development, and Professor Jingang Yang - Fuwai Hospital and Director of Department of Health Communication, National Center of Cardiovascular Disease, Beijing, China.

RB hack

The focus of the RB & Lions Health Innovation Hack will be on China, where it is estimated that pollution contributes to over one million deaths annually - the highest figure in the world. While considerable improvements have been made in air quality in recent years and people wearing masks are a familiar sight, many of China's cities have PM2.5 levels that are 10 times the recommended amount, with the government regularly issuing 'red alerts' advising citizens to stay inside.

Come and see the competitive presentations live on stage at Lions Health at 14.00 and see this year's winner crowned!

For information on how to get involved in next year's hack email louiseb@canneslions.com

Check out highlights from last year's event.