2026 Programme

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Cannes Lions and Contagious

NEW VOICES: "The Roaches We Ignore"

Thursday 25 June, 11:10–11:13

Duration: 3 mins
Location: Debussy Theatre, The Palais

Description:

Cockroaches have survived for more than 300 million years. They are not just pests, but signals of small problems left unresolved. In this short talk, Sanrego explores how the things we often ignore — tiny gaps, overlooked details, and seemingly insignificant issues, can quietly grow into bigger challenges over time. Using a simple personal story, he reflects on why we are often drawn to fixing visible symptoms instead of addressing root causes. Sometimes, the smallest things we overlook reveal the most important opportunities for improvement, creativity, and change.

Editor's note

The Insights & Trends content stream at Cannes Lions is co-curated with Contagious.

Content Stream

Insights & Trends

The strategic challenges, consumer behaviours, cultural shifts and creative thinking driving the industry forward.

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Tags

Content streams
  • Insights & Trends
Type of experience
  • Festival Talks
Accessibility
  • American Sign Language (ASL) provided
  • Live Captioning in 60 languages