
2026 Programme
Creative legends. Marketing mavericks. Inspiring content creators. They're all taking the stage at Cannes Lions 2026.
Cannes Lions and Contagious
NEW VOICES: "The Roaches We Ignore"
Thursday 25 June, 11:10–11:13
Description:
Cockroaches have survived for more than 300 million years. They are not just pests, but signals of small problems left unresolved. In this short talk, Sanrego explores how the things we often ignore — tiny gaps, overlooked details, and seemingly insignificant issues, can quietly grow into bigger challenges over time. Using a simple personal story, he reflects on why we are often drawn to fixing visible symptoms instead of addressing root causes. Sometimes, the smallest things we overlook reveal the most important opportunities for improvement, creativity, and change.
Editor's note
Content Stream
Insights & Trends
The strategic challenges, consumer behaviours, cultural shifts and creative thinking driving the industry forward.
Tags
- Insights & Trends
- Festival Talks
- American Sign Language (ASL) provided
- Live Captioning in 60 languages