What is it?
This two-day programme is tailored to each senior marketing leader and is designed to ensure they return to their companies with the tools to create 24/7 content strategies, build brand equity and know the best ways to deal with any problems they may face along the way. It’s an opportunity to work alongside Jim Stengel, Procter & Gamble’s former Global Chief Marketing Officer, to focus on specific issues they face in both their companies and the industry as a whole.
Participants will attend the Festival in June, where they will pick up new ideas from engaging talks and masterclasses, see exhibitions of the world’s best creative work and kick-start new partnerships through a series of networking events.
In the second half of the Festival week, they’ll come together under the mentorship of Jim Stengel and work in small groups to discuss their individual challenges. Award-winning creatives and marketers will join the group straight from the Cannes Lions stage to share their knowledge and industry insights.
Who is it for?
The Accelerator is specifically created for “client leaders, those already in that position or aspiring to be a senior marketing leader.
Candidates would expected to be at least mid-to senior-level executives, heads of product divisions, with at least 10 years of work experience and a minimum of three to five years of management experience — from any size company, any industry, and any country within the private or public sectors.
Executives who have recently been promoted to positions of significant managerial responsibility or are clearly on track for such roles.
Senior executives without current managerial responsibilities and business consultants with senior-level client experience should contact Steve Latham
to discuss their candidacy.
What will they learn?
As well as focusing on helping participants become the best possible marketing leaders, there will be emphasis on how to confront failure and risk. The programme will include:
Programme Dean: Jim Stengel
Jim is the former Global Marketing Officer of $84 billion Procter & Gamble, where he oversaw an $8 billion advertising budget and had organisational responsibility for nearly 7,000 people. P&G sales doubled during Jim’s tenure and his leadership was recognised in 2007 when P&G was honoured as the 2008 Cannes Lions Advertiser of the Year for the first time in the company’s history.
Following a 25-year career at P&G, Jim founded The Jim Stengel Company, a think tank and consultancy conducting proprietary research, generating thought leadership and applying a new ideals-driven framework to drive business growth in today’s global economy. A prolific writer, speaker and advisor, Jim is also the author of "Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies."
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