What is it?
Leaders in today’s creative communications industries face a host of challenges, from rapidly evolving tech to navigating new business models and changing relationships with consumers. This two-week programme is designed to help those already in a leadership position or heading into one transform such challenges into opportunities, successfully leading a team towards creative excellence and making even bigger impact. Participants will spend one week in Berlin and one week in Cannes. They’ll gain insight into the ever-changing creative communications industry, find out how developments in digital and media will affect it and learn how to lead creatives and creativity most effectively.
Who is it for?
The programme is designed for navigators and shapers in the creative industry. If you are transforming your business and wish to articulate your personal Creative Strategic Leadership Strategy then this programme is for you.
Ideal for agency, marketing and communication industry decision-makers responsible for managing creative teams and/or in charge of significant budgets including creative directors, account managers, brand managers, marketing & communication directors, managing directors as well as media and digital media producers.
Whether you are a senior executive, team leader, creative or entrepreneur- this programme gives you the leadership raw materials to take your career to the next level.
Specifically, it addresses three areas essential for advancing creative excellence:
- The rapidly changing creative communication industries landscape
- Digital and media transformation
- Leading creatives and creativity
Our programmes all have one thing in common. They’re led by experts from across the globe who have specialist knowledge and the passion to pass it on: renowned agency executives, award-winning creative directors and entrepreneurs alike. This year’s tutors will be announced at a later date.
What graduates said
"This programme kick-started my self-transformation as a leader."
Robin Smith, MENA Regional Creative Director, MEMAC Ogilvy
"Never in my life have I learned so much in two weeks. It was exhilarating!"
Cedric Ebener, Managing Director, CE+CO GmbH
"The programme is a non-stop two-week influx of ideas and creativity."
Jim Elliott, Chief Creative Officer, Y&R North America
How to apply
There are only a very limited number of places available for the programme. To apply, download the registration form from The Berlin School’s website
. For further information, email us
The price of the course includes all tuition fees over the two weeks, full registration to the Cannes Lions Festival and all lunches. Participants will also receive VIP access to the Opening and Closing Galas at Cannes Lions. Flights, accommodation, incidentals and other meals are not included.
The Creative Leaders Programme Bursary
Each year, we run a bursary competition. The bursary covers the full programme participation fee and is available to professionals working in countries that have never previously won a Gold Lion at Cannes.
For more information, please contact firstname.lastname@example.org.